Dead' Hook: When Gentrification Doesn't Take

New York mag has a provocative article about how Red Hook’s failed to live up to the substantial hype pegging it as Brooklyn’s next great frontier for gentrification. (Evidence of that failure, according to the article, includes the closure of the Pioneer bar, bistro 360 and the Hook, as well as the claim that real estate values appear to have peaked.) Red Hook’s used as a springboard for a deeper examination of how many of us have come to assume that there’s always going to be another neighborhood ripe for transformation:

In some ways, Red Hook was a Realtor’s dream, boasting Manhattan views, a salty maritime history (working piers! Brawling sailors!), and a brochure-ready name, all of which would play perfectly on some theoretical condo prospectus. Seeking waterfront living with a dusting of urban grit? Then drop your anchor in Red Hook! More crucially, Red Hook was simply next. Because if we’ve learned anything in the last twenty years of gentrification in New York, it’s that there will always be a next.

Do you really think Red Hook’s time has come and gone or is it just taking a breather?
The Embers of Gentrification [New York]
Photo by Betty Blade