Marketing PLG a Century Ago--And Now
Bob Marvin comes through again! Our discussion of 68 Midwood Street on Monday prompted the hardcore brownstoner to scan this ad he had in a frame on his wall. The advertisement shows 68 Midwood and its neighbors at top and some smaller houses one block over. The former were offered for $11,000 and the latter…
Bob Marvin comes through again! Our discussion of 68 Midwood Street on Monday prompted the hardcore brownstoner to scan this ad he had in a frame on his wall. The advertisement shows 68 Midwood and its neighbors at top and some smaller houses one block over. The former were offered for $11,000 and the latter $7,500. According to our calculations, if 68 Midwood Fetches its asking price of $1.495 million, the house will have appreciated at an un-bubblicious annual compounded rate of just under 5%.
In other PLG news, The Post gave the nabe a glowing profile yesterday:
If you’re panning for real-estate gold, you can strike the mother lode with Brooklyn’s Prospect Lefferts Gardens. It’s an increasingly popular neighborhood full of gorgeous townhouses, but it’s also a place where real-estate bargains still exist.
The article pegs price ranges for Lefferts Manor at between $1 million and $1.6 million and $625,000 and $875,000 for greater Prospect Lefferts. It also notes that there are currently NO condos in PLG–though some are in the works.
HOTD: Midwood Not Mid-Priced [Brownstoner]
PLG: Hot Prospect [NY Post]
Let’s hope so.
this place gonna take forever to change.
These houses were definately not the Fedders of the day. These homes were built for people with money. Some had servants quarters, informal and formal dining rooms etc. It was built on a farm by a developer that wanted it to be an upscale neighborhood by setting up the homes to stay single family.
Very cool! Love the bathroom! What a great piece of history.
The “Fedders” of their time?
now that is a truly fascinating item. i think the name of the publication -The Erasmian – is pretty slick too and should be re-animated into some sort of PLG newsletter/blog. b-marv shines once again!
It’s so funny to realize that these houses were the suburban sprawl developement of their day. Rows of similar homes built by a single developer where there had been open land. I wonder if there was a backlash against sprawl back then? The folks in the Heights probably fumed as they took the trip to their weekend places in Sea Gate.
What an incredible piece of history!
It’s great to see a brownstone referred to as a “modern stone house”.