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Is “The Real World” filming in Belltel Lofts the best thing that could have ever happened to the condo? An article in The Real Deal examines the evidence:

“Last week we sold seven apartments,” said Prudential Douglas Elliman’s Ilan Bracha, who took over the building’s sales not long after the contract with “The Real World” was signed. “We have three negotiating.” The building is approximately half sold since going on the market more than a year ago.

-“In my opinion, ‘The Real World’ contract is worth a couple of hundred thousand dollars in advertising, branding and PR,” says another Elliman broker. “They have to mention Belltel in every episode and have a shot of our lobby in each episode. Every bit of press about ‘The Real World Brooklyn’ will have Belltel in it, and as you can imagine MTV is a much stronger press machine than Clipper Equities, the developer.”

-“My sister is 38, and she watches it religiously,” said Jeff Ross, who with his wife bought a unit in Belltel in October of last year. “She was like, ‘You’ll be the center of the world!'”

StreetEasy shows there are 16 active listings at Belltel right now, ranging from $512,500 for a 566-square-foot unit to $1,890,000 for a three-bedroom.

Did “Real World” Boost Belltel Deals? [TRD]
Belltel [StreetEasy]
Time to Start Getting Real, Downtown! [Brownstoner]


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  1. Jeff Ross you idiot for admitting your 38 year old sister still watches the real world, religiously. Jeff Ross’ sister, you idiot for admitting to anyone, ANYONE, that you still watch the real world at 38.

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