breaksHM_V.jpgSomehow we missed this major retail news from Tuesday: H&M “has officially signed a 15-year lease at property owner Al Laboz’s 497 Fulton Street building on the Fulton Street Mall. The 29,600-square-foot store, between Hoyt and Bridge streets, will be H&M’s first street location Brooklyn,” reports the Observer. Due to construction, it won’t open until 2010.


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  1. As opposed to a “democratic elitist”??? LOL My elitist tastes run the gamut. You should come over and enjoy an armagnac in front of the fire in my parlour sitting in the high back armchair after dinner. You’d enjoy dinner this weekend too. Afterall, it is white truffle season!!!

  2. I totally agree with i_disagree – my step-daughter and I picked and chose carefully, and she’ll have some of those pieces next summer too. for $10 for a skirt, show me a better deal.

    My sister bought a great outfit that she wore to 3 different holiday parties last year. She looked like a million bucks.

    And where exactly do you shop DIBS? I saw your suit that night at Union Hall – you’re not shopping at Men’s Warehouse. [Dow – if you saw Dave’s suit, you might rethink that statement].

  3. i disagree…I will have to go back and check it out again. Like I said, I was only there once and that was a long time ago. I’m 53 and wear suits with frech cuff shirts and wing tip shoes and jeans on the weekend. I’m not into anything designer or fashion except maybe an expensive tie. I’m certainly one here on brownstoner who always keeps an open mind 🙂 🙂 🙂 LOL

  4. H&M is a huge step above Strawberry, Boltons and all the hoochie mama stores! I have fantasies about the Fulton Mall becoming a decent place to shop someday and have my fingers crossed that H&M will draw in the likes of similar chains and make the area comparative to lower broadway (but without the crowds). Trust me i’ll be much more excited if Barney’s Co-op or Anthropologie came to Downtown Brooklyn, but H&M is a decent start.

  5. so, we’ve established that rob and DIBS agree with each other. like i said, the quality is variable but lots of it is decent and durable and most of it is well-priced. i’ve carefully selected a number of things there (some classic pieces, some trendy) over the years – most have held up and are still in my regular rotation.

  6. “Drek” is the most appropriate term I can think of and I’m not even Jewish.

    I just looked up the “same-store-sales” data for both H&M and WalMart. That’s the most widely used bit of info to judge how a retailer is doing. WalMart is running SSS number +1-3% while H&M is seeing drops of 2-3%. Greater demand for Fruit of the Loom underwear than designer drek.

  7. I totally disagree about H&M. The styles are pretty current, and compared to Banana Republic, J. Crew, and Ann Taylor H&M is very affordable. H&M is nicer than Strawberry or Bolton’s to my taste – a little hipper.

    I bought my step-daughter an entire summer work wardrobe (some pieces were on sale for as low as $10) for what it would cost to buy 1 suit jacket at Ann Taylor. And she was thrilled, and so was I for the prices. My sister and I (in our 40s) shop there too, for work clothes and dress up clothes. I think it’ll be great to have them nearby.

    And just for the record, I like Old Navy too (more than the GAP). The clothes seem to hold up pretty well.

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