Sheraton Bridge Burning Ribbon Cutting Today
Here’s a question for all the public relations pros in the audience: Let’s say it’s opening day at a project you’ve been charged with promoting and a reporter from a publication that’s given your project more press than any other to date shows up wanting to take a few photos of the new lobby and…
Here’s a question for all the public relations pros in the audience: Let’s say it’s opening day at a project you’ve been charged with promoting and a reporter from a publication that’s given your project more press than any other to date shows up wanting to take a few photos of the new lobby and restaurant for a puffy slide-show feature. You:
a) Thank them and usher them inside;
b) Tell them to buzz off.
If you’re the clueless woman doing PR for the new Sheraton on Duffield Street, you amazingly pick Option B. Perhaps instead of a ribbon-cutting ceremony the brass at the hotel chain should engage in a different kind of severance and hire someone who has a clue about the Brooklyn media landscape and how businesses should engage with the Internet in 2010.
Update: A tipster just sent in these two shots from the ribbon-cutting ceremony. The first is of a Starwood EVP making remarks and the second is of FUREE demonstrators who evidently think that Starwood should have built them some affordable housing instead.
They blew you off b/c you’re meaningless to them. Eat some humble pie. You’re way overdue for some.
I love these idiot housing protesters. Like the money for your subsidized digs is going to materialize out of thin air.
That’s what happens when you ride up to a fancy party on a bicycle 🙂
Mr. B, what did I tell you about blowing off steam? You need to be rational at all times 😉 Sheraton sucks!
I thought the city was issuing press credentials to certain blogging outfits and other “non-traditional” media? Not so?
PR TWITS outed:
I HATE on bad PR. I did a lot of PR work before, including for residential and Brooklyn and hotels in NYC. This is just inexcusable behavior by some Grubman-esq clipboard toting party-girls wannabe. At the bottom of the press release [HERE: http://bit.ly/bFpN46 ] are the PR contacts for the Brooklyn Sheraton. The release itself is a typical cut and paste hyperbolic clueless PR twittery exercise in ‘restraint’. Lots of overused phrases like “highly anticipated” and “best in class” (is it a car? a puppy? an asian engineering student?]
try and see it from the publicist’s point of view. protesters outside and someone without the NYPD issued press credentials shows up to take pictures…think ACORN. journalists need thick skins. nor should they see themselves as giving free publicity. they report the news. good and bad. as a blogger, you’re kind of neither/nor and that is confusing for the world. and frankly, a little confusing for you as well. this, from a professional journalist.
Think before you talk.
***Bid half off peak comps***
Right. His blog, his outrage. My comment, my response.