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Ron Shiffman of Pratt Institute wrote the following email to urge preservation-minded citizens to sign the online petition to save the 1911 Ward’s Bakery from Bruce Ratner’s bulldozers:

Despite what you might have read, the fight to stop and revise Forest City Ratner’s proposals for the Vanderbilt Yards (Atlantic Yards) is far from over. A number of lawsuits have yet to be decided. The federal lawsuit will be heard by the Judge, and a decision of whether it will stay in federal court or shift to the state court will be made next month. Other cases will be filed as well. Let’s ask our elected officials to do the responsible thing for a change, and keep FCR from further harming our community by demolishing these beautiful & significant buildings. If it can happen here, it can happen in your neighborhood next. Downtown Brooklyn today, Manhattanville tomorrow, & who knows where the day after. HELP Stop the demolition, & then get engaged! Let’s unite in solidarity.

Even if you’re one of those people who can’t help writing in D-O-N-E-D-E-A-L in the comments of any post about Atlantic Yards, it’s hard to argue with the fact that saving this building for “adaptive reuse” (as they call it in the preservation biz) is a no-brainer. It would also be a great p.r. move for Bruce to pretend he has some grasp of what’s wonderful about old Brooklyn.
Stop Demolition of Ward’s Bakery [Petition Online]
Photo by Tracy Collins


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  1. Petition per se is not a scare tactic and I never said that it was. But the following phrases from the petition is most definitely a scare tactic intended to persuade people to sign:

    Forest City Ratner is poised to demolish this building, even while their proposed project is still being litigated and may never materialize, leaving us with a wasteland of demolition sites.

    Hence, YOU, not me, are trying to change the subject by ignoring the issue that I raised and accusing me of doing something that I did not do.

    Either way, this petition will fail to save the building.

  2. I agree that this petition could have used a good proofread. “Again and again” – how about using the word “repeatedly” instead?

    Also, the petition includes the inevitable attempts to scare others. Once and for all, Prospect Heights will not look like Norwoord, Ohio. Give it up. Scare tactics have not worked, so find another approach.

  3. eryximachus: “flunky Pratt professor?” you mean the internationally respected former city planning commissioner? disagree with his position if you wish but the name-calling only makes you look (more) the fool.

    David, many more-pragmatic people testified during the environmental review in favor of adaptively reusing the former bakery.

  4. I am not familiar with this building but if it is worth saving it seems to me that such efforts (and similar ones) should have been the focus of the opposition to AY in the beginning. Having stirred the pot with excessive hyperbole and “sky is falling” predictions any legitimate input toward saving historical buildings or improving various aspects of the projects will most likely be ignored at this late date.

  5. that’s right eryximachus….we need to tear all the buildings down so we can build YOU (supposedly a 20 something who makes 6 figures) an affordable place in brooklyn to live.

    i forgot.

    you have ZERO credibilty.

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