Most architectural renderings aim to present their subject in the best light, both figuratively and literally. They are meant to show you the ideal version of a project: beautifully illuminated by the sun, clear blue skies, smiling people on the street, occasionally a flock of feathered friends in flight.
Which is why the rendering for 679 Lefferts Avenue caught our eye. The proposal for a six-story residential building in East Flatbush — a cubist spike looming over the single-family homes that surround it — is presented in the rendering amid a torrential downpour. It makes the building look like the ominous lair of a horror-movie villain.
We decided to call IMC Architecture, the firm behind the design and the architect of record, to see what they were thinking.
“New York City isn’t always a sunny place,” said Eugene Mekhtiyev, one of the principals at the firm. They at first tried a sunnier rendering, he added, but decided it needed “some more flair.”
As you can see above, flair is certainly not something the rendering is lacking: Lightning strikes in the distance; trees blow violently in the wind; at the base of the building, people rush around with umbrellas (curiously, a suspicious man wearing sunglasses lurks in the background); an oil spill seems to have occurred in the street.
The firm has been receiving a lot of calls about the rendering, said Mekhtiyev, which may mean it has achieved at least one apparent goal: attention.
This isn’t the first unusual rendering, of course. Who can forget the “Bulgarian Neo-Goth Super-Villain Crack Lair” at 410 Tompkins Avenue, or Drake’s appearance on the proposed Fort Greene Park entrance ramp?
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