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After combining some units on the upper floors recently, One Hanson Place now has a total of 178 units, 101 of which have contracts signed on them, according to the update given by project manager Kristin Neil last week at the real estate roundtable luncheon at the Brooklyn Historical Society. Interestingly, the smallest units have sold the best so far: Of the apartments that have come on the market to date, 100 percent of studios are sold compared to 75 percent of one bedrooms and 50 percent of two bedrooms. The biggest unit in the building won’t be on the market until the fall: The developer has combined four full floors in the clock tower to make one giant townhouse in the sky. The price is anybody’s guess, but we won’t be surprised to see a 20-handle on it.

As for the demographics of buyers, 45 percent have been from Brooklyn and 31 percent from Manhattan. The developer is projecting an average sales price of $900 per square foot when all is said and done, though they’ve been getting in the $1,300 to $1,400 range on the upper floors so far. (It’s not all peaches and cream though: Remember that there have been a bunch of price cuts on one- and two-bedrooms in recent months.) As for the switch from Corcoran to Stribling, the explanation was that Corcoran was used during initial phase that focused on the smaller units; Stribling’s being called to go after the bigger fish. And speaking of big fish, it’s not looking like Magic Johnson, who lent his famous mug to the project early on, will be ponying up for a condo himself.
Available Apartments [One Hanson] GMAP


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  1. Although it is disconcerting that borders backed out, i’m sure that there will be an equal contender in the space. There is no way of knowing whether AY hinders or aids in the business activities of something like this. I’m more concerned with the sell out of those many million dollar apartments, brooklyn has definitely changed face for me.

  2. How does bashing Atlantic Yards make any sense?

    Am I the only one who is stating the obvious? Gehry designed structures (or anything for that matter) = Gentrification = Sweet $$.

    What am I missing? That old, crumbling buildings with people hanging out on stoops and abandoned railroad tracks are charming and nostalgic? Who cares?

  3. Yep, there’s a Borders at Madison Square Garden. 7th Avenue side, in what actually is the 2 Penn Plaza building.
    Seems to be doing land-office business, as it looks like they’re busy.

  4. If Borders backed out because of AY(which i doubt) then they deserve to go out of business. As someone mentioned, increased foot traffic would mean more buyers and revenue.

    Full disclosure:

    1)I am anti-AY.
    2)I was fired from Borders for telling off an incompetent manager (and they’re are many of them).

  5. You’ll find all kinds of little anti-AY posts on this board trying to be clever by casually mentioning that such and such happened because of AY. They’re fanatic shrill tactics didn’t work so now they’re trying what they think is subversion.

    Mostly they’re just sad.

  6. Just wondering. Our coop’s insurance (building not homeowner) rates went up after 9/11. When you have all these apts sitting on top of a transportation hub across from an arena — does that make insurers nervous? In all honesty, I might be…

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