Inside Third & Bond: Week 12
This week, the development bloggers at the Hudson Companies discuss the importance of comps, i.e. sales prices of comparable properties, and reveal which projects in the area they think are the closest match to their own townhouse condo project in Gowanus. We know there are a lot of real estate voyeurs reading Brownstoner; people who…
This week, the development bloggers at the Hudson Companies discuss the importance of comps, i.e. sales prices of comparable properties, and reveal which projects in the area they think are the closest match to their own townhouse condo project in Gowanus.
We know there are a lot of real estate voyeurs reading Brownstoner; people who aren’t professionally involved in real estate and who possibly don’t even own property but are still obsessed with the goings-on. We’ve seen you lurking at the open houses around Carroll Gardens and Park Slope. It’s okay, you’ve seen us, too. Like you, we’re nagging brokers about flooring type and the cost of storage units but then walk out the door without so much as taking a business card. Occasionally we introduce ourselves but more often we go incognito so that we get better attention and the more typical sales pitch. To keep from spilling our developer secrets from suspicious brokers we’ll invent personas, like the trust fund artist (read: wearing jeans on a weekday), the husband-wife team (read: two co-workers), or simply the confused buyer (read: want to see all units). The confused buyer is the one that thinks s/he wants a studio, then asks to see a one bedroom…finally pondering aloud that I just might want to live with a roommate. This one goes over more smoothly when not wearing a wedding ring. Why do we do this? It’s a fun hobby but more to the point, we always need to be tracking market comparables a.k.a. comps.
Comps are critical from the beginning to the end of the project. Initially, we look at comps to see what is selling in the market and for how much. This information helps us set our offer for a site. During the design process, we use comps to talk about what demographic to design to how many bedrooms are they looking for? Will they pay extra for a roof cabana? Banks like to see comps when loaning money for construction they want to be convinced that we’ll sell at the targeted price (or better) so that they will be paid back quickly. You can’t get a loan without an appraisal, and all appraisals using the sales approach need to analyze comps for their valuation (as opposed to the replacement cost approach or income-production approach). At the end of the project, buyers are using comps to determine which project should be their new home and/or investment.
For comps to be good, they need to be recent (6 months to a year is best), from a similar neighborhood, and ideally should be for similar projects. A single family house or a 17-story elevator building are not the best comps for Third & Bond, though information on sales is still useful. Likewise, projects similar in size, amenities, and finishes that are located outside of Carroll Gardens & Gowanus, but in a similar type of neighborhood (e.g., access to transit and type of retail) could be a good comp.
For Third & Bond, we’re primarily looking at Carroll Gardens, Gowanus, Boerum Hill, and Park Slope for residences that have sold within the last year or are for sale now. These are the brownstone Brooklyn neighborhoods that are most similar and in closest geographic proximity. Here are a sampling of a few projects in these neighborhoods that we think make good comps:
L3
191-193 Luquer Street
The most applicable project is probably L3. The project consists of two new construction buildings flanking the conversion of a former convent. L3 has 18′ wide townhouses as well as floor-through units, most with private outdoor space. There was tremendous demand for the 850-square foot, 2-bedroom, 1-bath apartments priced around $750,000. L3 sold its 12 units at a $750/SF average. One of the duplexes that closed a year ago at $1.075 million, resold this summer for $1.53 million. We like this comp because we think the design and finishes for our project are similar and L3 did very well. We also think our site is better since it is closer to the subway. The problem with this comp is that, except for the resale, it is getting old.
321 Union
All eight units of this condo project are currently under contract with occupancy slated for this autumn. Like L3, 321 Union seeks to nestle modern design within a traditional brownstone streetscape. The project boasts finishes such as custom beech cabinetry, Caesarstone kitchen countertops and Toto bathroom fixtures. All of the units have central air and washers/dryers. Most units have private outdoor space. Last time we checked, the average contracted sales price was $787/SF.
The NoVo
343 Fourth Avenue
This 113-unit, 12-story project is one of the first new condo projects along Fourth Avenue on the edge of Park Slope. The NoVo is being marketed as luxury living unlike any other options in Park Slope, but it is much like the projects going up in Downtown Brooklyn and elsewhere: interiors by Andres Escobar, concierge, common lounge, children’s playroom, and on-site parking. The NoVo is adjacent to a small neighborhood park with a dog run and basketball courts and is just a block from Park Slope’s Fifth Ave. But, the NoVo is twice as far from any subway lines as our site and the master baths only have one sink!! A look at about 30 recent contracted sales indicates an average sales price of $778/SF. The NoVo is a questionable comp because the project types are so different the scale of the project and amenities offered. Still, it is only a few blocks away and represents a real option for buyers.
We find comps by asking our brokers, reading Brownstoner, looking at ads in the Times, and searching websites like Streeteasy, PropertyShark, etc. We also use official public records like those found on Acris where all of NYC’s recorded closings are listed you just have to figure out the block and lot, which is easy enough using Oasis. There are more tools available and the information is getting far more transparent than ever before. Though much of our research can be done comfortably at our desks, there is still no replacement for the knowledge gotten by getting out and strolling the neighborhoods. We see open houses as opportunities to get a first-hand look at finishes and floor plans. Maybe we’ll being seeing you this weekend… until then, if you have comp suggestions for us, which we suspect you do, let us know in the comments.
Inside Third & Bond: Week 11 [Brownstoner]
Inside Third & Bond: Week 10 [Brownstoner]
Inside Third & Bond: Week 9 [Brownstoner]
Inside Third & Bond: Week 8 [Brownstoner]
Inside Third & Bond: Week 7 [Brownstoner]
Inside Third & Bond: Week 6 [Brownstoner]
Inside Third & Bond: Week 5 [Brownstoner]
Inside Third & Bond: Week 4 [Brownstoner]
Inside Third & Bond: Week 3 [Brownstoner]
Inside Third & Bond: Week 2 [Brownstoner]
Inside Third & Bond: Week 1 [Brownstoner]
From our lawyers: This is not an offering. No offering can be made until an offering plan is filed with the Department of Law of the State of New York.”
RE: Brownfields… Check the toxic sites map on PropertyShark. Third & Bond is surrounded by several, including – yes – a brownfield. Or so says the map.
Better forget that subway proximity claim – The Novo is actually closer to the R subway at 9th st. than 3rd/Bond is to the F train at Carroll. (yes, even using entrance at 2nd st. & Smith.)
Try google directions for Third & Bond to Smith & Second Place. As most area residents, not to mention regular readers fo the site well know, there is an entrance at that end, too.
That said, a four-block walk to two train lines doesn’t seem like it would result in a discount.
Yeah, how’d you figure “the NoVo is twice as far from any subway lines as our site”?
Do Google directions from Third & Bond to Smith St. and Carroll St. vs. directions from 4th Ave and 5th St. to 4th Ave and 9th St.
Third & Bond to Subway – .3 Miles
NoVo to Subway – .2 Miles
(Pasted links get cut off here, so just the results)
Not to be snarky, but can you really claim that your site proximity (3rd & Bond) to the subway is any closer than the Novo’s on 4th ave./9th st? Are you positive it’s twice the distance away? Looks equidistant to me on my maps…
But even if your site is closer to the F, the R and M trains on 4th ave. at 9th st. or Union get you to Atlantic/Pacific where you can catch practically any train. The F is, arguably, an inferior line.
Also, the Gowanus is the Gowanus – I’d be willing to bet that there is more industrial pollution (and environmental concerns) at your site than on 4th ave. I sure hope you’ve done soil and air samples and are confident that there are no toxicity issues…
i too do a little window shopping if there’s something going on within a few blocks of my house.
I have met brokers i would use when the time comes to either sell or for my rentals. ANd i’ve met brokers i would suggest another line of work for….What i don’t understand is the brokers who don’t “waste their time” even
preparing a property for an open house.
Is it a waste of time to open the blinds in a house that’s on a corner lot and has tons of windows?
is a waste of time to make sure a property doesn’t have dirty underwear, a wig, a mountain of clothes all over the floors as i’ve seen this past weekend? This was in a house with 3 brokers showing it! granted you don’t want to pick up someone’s smelly clothes everywhere but how hard
is it to say “i’m showing the house sunday…many people will be cruising through…maybe tidy up A BIT?”
I’m certainly done my share of “window shopping” at open houses, as I’m sure is true of many other Brownstoner readers. In fact, since some of the brokers are overly aggressive, I’ve also used fake names to sign their sheets. I’ve also gone window shopping in midtown or SoHo or other places on occasion. Hasn’t everyone? I really don’t see the problem.
12:125 —
I am not a broker, so not affected personally, but I see nothing wrong with the clandestine visits to open houses. First, this goes on in any retail business — competitors are always checking up on each other, posing as customers and whatnot. Second, doesn’t it help to have a lot of foot traffic in the open house? Third, if doing this helps the developer tailor the product to the market doesn’t that help you sell it faster? If you have sold units in new developments, then you have probably benefittred from the behavior you now complain about. Fourth, think of it as an audition — if you are helpful, professional and make a good presentation, the develoepr might see you as a good representative for its units once they come on line. The developer gets a chance to see how you relate to the customer by posing as one.
12:56, many open housers are window shoppers, whether they be developers or not. Who cares about the pretenses used. Should non-developers say: “Hi, we have no intention of buying anything but were bored and thought it might be fun to see what a million dollar two-bedroom in Gowanus looks like”?
Anyway, the only thing that matters to a seller is the sale, and added fake open house “traffic” actually is a good thing in that regard because it makes it seem that there is more interest in the apartment than exists in reality — potentially impacting the actions of the “real” buyers.