August 31, 2005, Wall Street Journal — In New York City’s ultra-competitive condominium market, developers are looking to gain an edge with working families. A soon-to-be converted condo building in the Carroll Gardens section of Brooklyn will offer a “Nanny Concierge” that provides everything from last-minute babysitters to advice about where parents can take their children on weekends to recommendations for pediatricians. Abbie Newman, co-founder of Abigail Michaels Concierge, which will run the service, says it is designed as a one-stop shop for parents. “They can call up and say ‘I need a baby nurse’ or ‘where can I find a good carriage,’ ” says Ms. Newman. Jane Gladstein, a principal at Metropolitan Housing Partners, one of the companies converting the Court Street Lofts into condos, said the idea was sparked by looking around the neighborhood. “We definitely saw a lot of baby strollers,” she says.
Diversified Funding: Family Friendly [Wall Street Journal]


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  1. Curious how brownstoner has become an unofficial expert on every segment of the housing market? How brownstoner bought a home in Clinton Hill but implies professional authority and market insight Brooklyn wide(yet lacks authenticity).

    “From my impression – this condo bldg. is a conversion from rental ((you don’t need an impression it’s public knowledge)) – And not it great physical shape (Do you hear major special assesments in not to distant future). ((this kind of speculation helps no one but can piss some people off))
    They may remodel the kitch and bath – and naive young buyers can’t see beyond the granite countertops and shiny floor.”((and now you’re insulting young buyers…young equals stupid?? I don’t think so!))
    Brownstoner should really real it in a little…what, other than your “unhealthy obsession” (fyi – fix the right column it’s cut off) makes you the authority to so loosely label and sling insinuatations?
    So ALL KNOWING Brownstoner…at what income level does one stop being a working family?

  2. i completely understand all the viewpoints expressed on this forum. my parents were both vp’s on wall street.

    although my husband and i have made a choice to find occupations that allow us to spend more time with our children, somehow, i still feel a little twinge when i see some of my friends whose children get every thing they want.

    not that i would want to give them their every whim, but when the kids start comparing… such is life in a society when consumer branding begins at birth. my kids know my stance but i don’t think they understand it yet.

    anyway, nanny concierge is a pretty good idea. there’s so much out there but sometimes you don’t know where to look. i would love to create something like this just for the babysitting aspect of it.

  3. I had to laugh, because when I too read the phrase “working families” I thought “finally, housing that working people can afford.” Going on to read about the nanny concierge, I wanted to scream.

  4. Not to beat a dead horse, but there is quite a difference between working hard for long hours and collecting a large salary, and working hard for long hours and making barely enough. It’s sort of sad that this even needs to be pointed out, really. Pity the poor i-banker, working working working, earning a quarter-million dollars a year…

  5. I hear you, not trying to create an argument. I’d rather work long hours and get paid well than to work more normal hours and scrape to get by. It’s a choice for me, though I know some don’t have that choice. It’s a trade off – high powered, extremely high stress job with heavy responsibilities and with high pay but very little down time (e.g. corporate lawyer or banker, executive), or more normal hours with free nights and weekends for less pay. Always hard to balance.

  6. “”Average” blue collar workers do not have a monopoly on hard work and long hours. I think people sometimes fail to realize that.”

    No, I completely understand – I work spitting distance from Wall Street, and am surrounded by white-collar workers working long, difficult days. However; the bulk of those workers – at least the Wall St investment white-collar banker sort – get one major compensation: much larger paychecks.

    Once again, I agree that white-collar workers work very long hours and face many difficulties – you won’t catch me dissing their work ethic. Heck, some might argue that I’m a white-collar worker, too (I’m a librarian). Still, while I’m glad to work much less than 75 hours a week, I can’t help but envy their higher pay and the greater options that it brings with it.

    Just sayin’. 🙂

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