Colorful ‘Boutique’ Hotel Nears Completion on Dekalb Avenue in Bed Stuy


A brightly colored six-story hotel is nearing the finish line in Bed Stuy.

Located at 1107 Dekalb Avenue, close to the border of Bushwick, it will be a “boutique” hotel that, according to the builder’s website, will be “fully automatic.” What that means is that the check-in process will be handled via kiosk, without assistance from staff.

Its most striking feature is the floor-to-ceiling windows, outlined in a bold array of primary colors — yellow, red, green and blue — that make it look like a box of crayons.

1107 dekalb

The developer is Moris Yeroshalmi of ABCNY, a property management and investment firm based in Great Neck, N.Y. He purchased multiple parcels on the corner of Dekalb and Malcolm X Boulevard in 2014 for $825,000.

He developed another “boutique” hotel, with a similar facade, at 9 Beaver Street in Bushwick called the BKLYN House. Within six months of opening in 2015, that hotel was being used as a homeless shelter by the city, according to DNAinfo.

Promont NYC is the builder. They have worked on a number of projects in the borough, including the current headquarters of New York State Corrections at 15 2nd Avenue in Gowanus, and a retail building at 252 Atlantic Avenue that currently houses the craft store Michael’s.

1107 dekalb

David Salomon of Salamon Engineering Group is the applicant of record. They have worked on the Williamsburg Hotel at 96 Wythe Street, as well as multiple projects in Manhattan.

According to building permits, there will be 122 total units, a bar and lounge, a banquet hall with room for 229 people, a bike room and rooftop recreational space, which we assume will not also be automatic.

1107 dekalb

1107 dekalb

The lot was once occupied by a small one-story building, home to Morillo Automobile Repair, which closed in 2013.

It stands across the street from a Pure Energy gas station, and around the corner from the J and Z trains at the Kosciuszko Street station.

brooklyn 1107 dekalb

The site in 2012. Photo by Nicholas Strini via PropertyShark

The area is close to an intersection of Broadway known for drug overdoses and near many shelters, including three-quarter houses. Is there a possibility the hotel could eventually become a homeless shelter, like many other new hotels in far-flung areas of Brooklyn?

In 2015, Sunset Park residents were upset over a shelter that was operating out of a Sleep Inn Hotel, without any formal notice to the community.

And despite De Blasio’s “reimagined shelter strategy” introduced in 2019, which planned to remove homeless people from commercial hotel facilities by the end of 2023, little movement has happened on that front. According to a story in Curbed last year, the number of hotel locations used as homeless shelters actually increased since the plan was announced.

[Photos by Susan De Vries unless noted otherwise]

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