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The Novo and Crest are yesterday’s news. From 13th Street to Warren and from Katan to Starbucks, a new gang’s all here. Slideshow above runs south to north.
4th Avenue, the Boulevard of Broken Promises? [Brownstoner]


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  1. 12:11 – really – I havent seen any major prices cuts announced at NOVO and based on the lights and foot traffic – it looks like Crest has sold very well.

    12:35 #1 -Le Blue I dont know about sold out – but whenever I go by – the parking lot seems pretty full and the lights again seem to indicate it is doing well (at least in terms of occupancy)

    12:35 #2 – The retail vacancies on Court (arent too many new buildings or vacancies on Smith) or even Atlantic are sort of irrelevant to 4th Ave – it is a totally different neighborhood, with totally different traffic patterns (both vehicle and pedestrian). Not to mention that the thousands of new residents on 4th itself will need services.

    That being said (large) retailers (like Bankers) are sheep – once one store opens and is successful – they all follow. Unfortunately the buildings built to date do not have provisions for retail. And I am willing to bet that long-term – the ground floor space of these buildings will be worth more as retail than as parking or as residential (who wants a ground floor apt next to 4th Ave?)

  2. Yes, we all agree that ground floor retail is great but look around. There are empty retail spaces in all the new buildings and many existing on prime streets — COurt, Smith etc. The cost of rent, insurence (high for ground floor) etc. is just too much for most businesses.

  3. I agree that in 5 years or so, 4th avenue might be really nice, but who is going to buy these places right now? It seems like every day the NOVO slashes its asking prices. There just isn’t the demand yet, and I think these are going to be a hard sell in the near future.

  4. This is amazing. I really hope that 4th avenue will develop into a desirable address.

    These developments will add foot traffic to 5th avenue, and as a commercial property owner on prime 5th…it will be a great plus for me 🙂

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