The New York Times pens a love song to the Wythe Hotel today with a three-part package detailing how the beautiful people — hipsters, rumpled preppies and Midtown P.R. girls alike — are flocking to Williamsburg and offering tips to those who’ve never set foot in the neighborhood.

The dazzling hotel and night life complex, a staple of the Manhattan circuit, has finally washed up on Brooklyn’s hype-friendly shores, bringing with it the kind of crowds eager to finally explore the Next Big Thing. And what are they finding across the river? Communal tables, artisanal beer, saltwater pools and a cast of characters right out of the HBO series “Girls.”

Other nearby nightlife hotspots mentioned in the article include Kingfolk Studios, Brooklyn Bowl, Brooklyn Brewery, and Berry Park, “a two-level sports bar that plays house music and soccer games,” as well as “a newly sanitized waterfront and another yet boutique hotel — this one with a South-Beach-in-Brooklyn poolside ambience.” It’s a far cry from, say, the Glasslands music venue in its illegal days, or spelling bee and craft nights at Union Pool and Pete’s Candy Store. “We’re really looking at a post-post-post-gentrification neighborhood, aren’t we?” said a waiter at Reynards (which, strangely, the New York Times calls “the Reynard”). What do you make of all the changes going on in this corner of the neighborhood?
All Roads Lead to Wythe Avenue [NYT]