Toren Lands Upscale Supermarket Tenant
This is what Downtown Brooklyn has been waiting for! Toren, the 240-unit, SOM-designed tower at the corner of Myrtle and Flatbush Avenues has landed a retail tenant for its 11,000-square-foot retail space. The market does not have a name yet, reported Crain’s, but is slated to be “upscale and eco-friendly.” It will be the flagship…
This is what Downtown Brooklyn has been waiting for! Toren, the 240-unit, SOM-designed tower at the corner of Myrtle and Flatbush Avenues has landed a retail tenant for its 11,000-square-foot retail space. The market does not have a name yet, reported Crain’s, but is slated to be “upscale and eco-friendly.” It will be the flagship location for a new high-end supermarket brand being launched by the Goris family, which currently has a bunch of other supermarkets in the New York City area. Presumably all the other residential developers that have sprung up in the area are cheering the news too, as it adds a major selling point (or at least plugs a major services hole) for the area. Unclear what this means for the retail plans down the block at The Andrea though. Reached on his Blackberry, Downtown Brooklyn Partnership head Joe Chan had this to say about the news: “The signing of this lease evidences the continued emergence of Downtown Brooklyn as a residential neighborhood.” GMAP
Downtown Brooklyn to Get Upscale Supermarket [Crain’s]
Prior Toren Coverage [Brownstoner]
I guess bao won’t be lining up for pineapple, bananas, or kiwis…
Goris owns the ‘Compare’ brand, not very upscale, I presume this won’t be one of those.
rob – i agree. one of the benefits of moving to Williamsburg that i never ever considered prior to moving is the closeness to Queens and their more suburban style stores. (obv need a car tho). we have a pathmark card and go to this crazy giant, clean, well stocked Pathmark there. i’m a veteran of the C.gardens and Atlantic ctr pathmarks, but this place on northern blvd is in a whole other league.
their fruits, vegs, meats, etc… are terrific and sure that if blindfolded, no one could tell that the food was from pathmark and not whole foods or fairway.
last week got 6 huge chicken breasts for $6, 6 lamb chops with lots of meet on the bone for $10, etc…
I think it’s great that it will be eco friendly, I don’t care too much about the upscale part. As long as it really is eco friendly. If they are looking for local suppliers to keep the carbon foot print of the produce transportaion down, and using the space in the buidling in an condusive to the LEED guidelines and other methods to make it a sustainable store (including fair employment practices); then, I will be one of the shmucks lining up for my $10 tomato.
TOLL was predicted in your pages to beat the other 3 to 5 condos and rentals in the area to the punch on upscale market
conventional supermarket can’t pay rents today and buy/stock the things new building residents want – problem is 10,000 sf model is history in nyc –
nothing affordable and new has been invented to replace for working families –
met foods types make their money on snacks/sodas/frozen foods that what you want to support?
quote:
Would rather live near a huge supermarket than right over one-
why? if you live over a supermarket, all the roaches and rats will always be contained to the ground floor space. why would they have any incentive to go upstairs?
*rob*
Would rather live near a huge supermarket than right over one-
Something like Brooklyn Fare would be great.
yeah really. im getting SOOOO tired of of everything having to be “upscale and eco-friendly.” people do not realize that demanding all this upscale and eco-friendly crap puts downward pressure on nonupscale and regular friendly places to up their prices too.
so it’s like FINE you can afford your 10 dollar yuppie tomatos and such, but because youre paying 10 dollars for those, the price of regular tomatos shoot up for the rest of us who cant afford that! okay, i know the tomato example is really really bad one, but i think you get my point.
tho, it’s nice that they found a large tenant for the retail space. im sure all the demanding me me me types who live in that building will be quite happy.
sorry for my rant, but im just so tired of regular people demanding everything luxury. like seriously who do you think you are? hahah
*rob*
“upscale and eco-friendly” means overpriced