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Smith Street’s fancy shoe emporium Soula has opened a new branch on Fifth Avenue, between Berkeley and Degraw. The shop is the third that we know of to test its mettle on Smith before opening a storefront on Fifth Ave, joining 20-something clothier Something Else and women’s boutique Flirt. It seems that where Smith Street leads, Fifth Avenue follows. Which thoroughfare do you hit up to get your (retail) kicks? GMAP


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  1. doubt 5th avenue is going to have much of an influx of cars, post ay.

    people who live near the arena will walk.

    those driving cars from other areas of brooklyn will get onto the expressway, not drive down 5th avenue.

    and last i checked, broadway in soho, 5th avenue in midtown and 8th avenue in chelsea are all pleasant places to shop along heavily trafficked areas.

    i usually walk on the sidewalks when i’m shopping.

  2. The continued homogenization of Brookyn. Yeah, I like to shop at these kinds of places, but it depresses me to see Brooklyn Industries on every corner in every affluent Brooklyn neighborhood. It depresses me that Smith Street and 5th Ave have so many of the same stores.

    The other thing about this little shopping district is that it IS going to be impacted by AY, and not for the better. And I don’t mean that these shops will fail — far from, it, I’m sure they will thrive (although I suppose they might be at risk for being bought out and replaced by national chains). But the shopping experience is going to be a lot less pleasant. One of the things I really like about shopping in Brooklyn is that it’s so much less crowded and so much quieter than Manhattan. Right now, 5th Ave north of Union is such a pleasant street, but I fear that once AY is built it will be absolutely chocked with exhaust-spewing, honking cars.

  3. Um, the sidewalk in front of Gorilla Coffee is packed with paying customers, which, last time I checked, is how a small business stays afloat (therefore keeping the “pill poppers” and “scum” at bay). I will admit that the staff at Gorilla could help keep the line in check by paying better attention to their customers and working toward the same end (i.e. serving people instead of standing around looking generally annoyed), but they do have a sign warning everyone of their “stank” attitude, so I really have no right to complain…

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