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A couple of weeks ago, we noticed that Mikey’s Hook Up on Front Street was handing out free tote bags. Turns out it was to celebrate the one year anniversary of the all-things-Mac outlet’s second location. We were curious to know the difference between its Dumbo clientele and the patrons at its original location in Williamsburg. So we asked. Not surprisingly, higher-end models sell better and mid- and lower-end Macs dominate in Williamsburg; and the ‘Burgers tend to run their machines into the ground before springing for a new one. Dumbo residents—and the creative professionals who work there—tend to buy a new machine after three years or so, rather extending the life of their current computers. No word on which store has the better ping-pong players.
Streetlevel: Mikey’s Hooking Up Dumbo [Brownstoner] GMAP


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  1. Wine Lover… doctors and lawyers were sort of the gold standard of the definition of a “professional.” And they, generally speaking, have no interest in the business that they are part of. Of course, just like the art director, they are forced to be concerned with the business a bit… but a distant second.

    I just don’t like this weird term “Creative Professional.”

    Also, editor. They’re creative professionals?

    And a MUSICIAN…. they are not professionals. They are artists. Professional Musician vs. Music Professional. That’s a big difference!

  2. this is a strange post only because Dumbo has actual businesses buying/fixing biz computers and the Williamsburg clientele is perhaps just buying/fixing personal computers.

    personally, we’ve had some big time Mac lemons, that we were FORCED to “trade” up. we’d still be using the damn things if they worked. many of our macs from the last big purchase didn’t last 4 years. not too happy about it.

    the whole creative business professional thing is interesting if you are speaking demographics in terms of real estate purchases, etc… i am a biz person, but a good deal of what i encounter daily is completely about aesthetics. i have friends in finance and friends that are attornies, and our work worlds are totally different. much of our social lives are different too. am i more comfortable with people in my world? yes.

    also, there are people who are creative first and biz a distant second (editors, writers, art directors, musicians, architects, etc…).

  3. Say what you will… you know I’m right. Even if you’re a “creative professional” you know it’s a ridiculous term.

    Not to mention, the connotation tends to be “Oh, he makes a lot of money — WHEN HE HAS WORK — but chances are he’s unemployed or doing spotty freelance projects.”

    How’s that for piss-soaked wheaties!!

  4. Since I’ve decided on random rants today… the word “luxury” in this city irks me. But so does “creative professional.”

    Seriously, what is the need for this modifier. Are you a professional or aren’t you? Because your major computer tool is CS3/4 instead of Microsoft Excel, does that make your job that much different, special, better??!

    You are a “professional” because you are generally autonomous and make money from the work that you do. You have a defined skill set that is marketable. The doctor, lawyer, graphic designer, landscape architect, business analyst, etc etc etc. are *all* professionals.

    It’s not a big deal — it just irks me. Though I guess it’s important since it seems that “creative professional” is code for making gobs and gobs of money… same as “working in the arts.” I just don’t know why we need these ridiculous code words.

    Luxury = Not a crap hole.

    Creative Professional = A professional that is *creative* for about 20% of his/her job just like every other professional, but the work has something “aesthetic” to it so it is obviously completely different.