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For much of the day Spike Lee and Jay-Z have taken over Main Street in Dumbo. We tweeted this pic at lunchtime and the Dumbo BID just posted a bunch of shots, including the one above, on Facebook. Anyone know what the commercial is for?


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  1. “over inflated over hyped egos of these two”
    I mean really…
    If you get a permit you are entitled to film wherever you want.
    I don’t understand what big deal is people get over it!

  2. This is such a PITA for residents.I wish all such nonsense would move to Toronto, or some other god-forsaken place that actually wants it.[And YES, I DO know how many jobs the movie/TV/ commercial/music-video business provides and NO, I don’t give a s**t].

    End of rant.