This sign just went up on Washington Street around the corner from West Elm’s regular location at 75 Front Street. We’re not sure what “Market” refers to, but we’re dying to find out. Last month Dumbo NYC wrote that West Elm plans to debut a new store concept at 50 Washington. Could this be West Elm’s take on the heritage-influenced housewares stores that are popping up globally (Brook Farm General Store being the prime Brooklyn example)? Packaged artisanal groceries? Maybe both?


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