Marketing the Loft Lifestyle in Bay Ridge

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A few months ago listings appeared for a new development in Bay Ridge called The Lofts at Bay Ridge, a 6-unit project in three townhouses on 93rd Street between 3rd and 4th avenues. The development’s back story is fairly interesting: According to Curbed, a couple of “crack houses” used to stand on the property that elicited plenty of neighborhood complaints, and they were torn down to make way for the new townhouses in 2010. The new units are two-bedrooms asking between $799,000 and $850,000; by StreetEasy’s reckoning, one has already sold and another two are in contract. Here’s some of the listing language about the development: “The minute you step into the great room you’ll be amazed at the soaring ceiling height and the dramatic light that the floor to ceiling wall of windows draw in and fill every inch of the space. The open kitchens are not only stunning to at look but extremely functional and efficient with Bosch energy star rated appliances, durable pure white Caesarstone counters and an abundance of cabinet space.” Half the units are 2,400-square-foot duplexes and the other half are 1,500-square-foot floor-throughs with 1,300 square feet of rooftop space.
The Lofts at Bay Ridge [StreetEasy] GMAP