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It was big news for Brooklyn when it was announced last month that Barney’s Co-op would be leasing a 10,465-square-foot storefront space at the Two Trees-owned 194 Atlantic Avenue, and now it appears that the move has spurred other high-end retailers to consider a move to the County of Kings. According to The Times this morning, Swarovski Crystal, Anthropologie and North Face, among others, have all begun checking out potential locations. Someone needed to be first, and now that Barneys Co-op has done it, others will follow, said Karen Bellantoni, an executive vice president for the retail brokerage firm Robert K. Futterman & Associates. Brooklyn has the demographics to support this kind of retail, but until now, no national store was willing to take the chance, said Joanne Podell, the executive director of retail services at Cushman & Wakefield. Evidently, many of these potential tenants, like Barney’s Co-op, are targeting Cobble Hill: The economics of Cobble Hill are as good as the Upper East Side or Upper West Side, said Noel Caban, a vice president for retail at CB Richard Ellis. The neighborhood has great demographics and rents are roughly a quarter of what they are in Manhattan hot spots like Soho. One obvious location for a national retailer would be the space at Smith and Atlantic (underneath The Smith) that’s sat empty for the last three years.
High-End Retailers Are Scouting Sites in Brooklyn [NY Times]


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  1. I can’t see Swarovski Crystal generating enough traffic to justify opening a branch in Brooklyn, especially considering that the tourists who actually buy their stuff will likely pass by their branches in Rock Center or Grand Central at some point during their trip too. Downtown Brooklyn would be better served by something like a Bed Bath and Beyond or BestBuy that caters to locals of various income levels.

  2. “Fulton Street Mall in Downtown Brooklyn, currently the most underused commercial strip in NYC.”

    Underused how? Looks pretty successful to me. Highest commercial rents in the boro.

  3. I think H&M is confirmed for Fulton at the corner of Bridge.

    And there was something on this site a year ago or so claiming that Urban Outfitters was doing v. poorly there on Atlantic.

  4. ” currently the most underused commercial strip in NYC.” — you’re going to get hit on this unfactual claim.
    Maybe underused by you and your kind but a very successful and high-trafficed and high rent strip.

  5. I think Anthroplogie would do extremely well in Brownstone brooklyn – although the founder gives a lot of money to very Republican causes – which might not go over that well with the old-timers in the area. That said, they carry some of the same labels that the smaller independent clothing stores in Brooklyn carry & they are able to offer discounts that the smaller stores can’t so it will not be great for some of those places.

    I’d like to see an Eastern Mountain Sports, myself.

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