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It was big news for Brooklyn when it was announced last month that Barney’s Co-op would be leasing a 10,465-square-foot storefront space at the Two Trees-owned 194 Atlantic Avenue, and now it appears that the move has spurred other high-end retailers to consider a move to the County of Kings. According to The Times this morning, Swarovski Crystal, Anthropologie and North Face, among others, have all begun checking out potential locations. Someone needed to be first, and now that Barneys Co-op has done it, others will follow, said Karen Bellantoni, an executive vice president for the retail brokerage firm Robert K. Futterman & Associates. Brooklyn has the demographics to support this kind of retail, but until now, no national store was willing to take the chance, said Joanne Podell, the executive director of retail services at Cushman & Wakefield. Evidently, many of these potential tenants, like Barney’s Co-op, are targeting Cobble Hill: The economics of Cobble Hill are as good as the Upper East Side or Upper West Side, said Noel Caban, a vice president for retail at CB Richard Ellis. The neighborhood has great demographics and rents are roughly a quarter of what they are in Manhattan hot spots like Soho. One obvious location for a national retailer would be the space at Smith and Atlantic (underneath The Smith) that’s sat empty for the last three years.
High-End Retailers Are Scouting Sites in Brooklyn [NY Times]


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  1. no high retailers please. dont want to be hit with Manhattan rents and purchase prices that’ll force me to Ne Ne New Jer Jer Jersey.

    Walmart near IKEA or Home Depot / Lowes area would be nice

  2. I walk by the Zales everyday, so it jumped out at me. Also I agree with you that Barney’s Co-op on Atlantic is doubtful, but I don’t know whether their Manhattan store is profitable either. Doesn’t the company go bankrupt every ten or 15 years?

    As for the Soho comparison, is there a lot of high end on Broadway? I think of the Old Navy and Uniqlo, but there is I guess the Banana Republic and the A/X store — and maybe the Zara, which is some would think is one notch down “high” wise (not me — I would take a Zara before another BR in the downtown area). Where is Topshop?

    You are right there is a world of difference between Soho and Fulton Mall — thankfully.

  3. Why does Fulton Mall need to be ‘high end’??

    No one says it does–except for the title of the post for which these are comments.

    Personally, If retailing must be corporate, I prefer a street of Pottery Barns to McDonalds, but I don’t adore either.

    Still, it would be nice for someone/thing with money to reno the buildings on Fulton St.: walk down the mall at night, and you can see the details for some amazing historic buildings. It’s a wonderful stretch of urban architecture.

  4. By Boerumresident on May 19, 2010 12:33 PM

    No, I mean retailers you would find in SOHO on Broadway, for example; whether their arrival would be a good thing is a different question (not for me); just commenting on the leap that would require. The current “corporate” stores on Fulton are those you find in a downmarket mall; they are not “high-end retailers.”

    Incidentally, I suspect the Barney’s venture over on Atlantic will not be successful; maybe the store is looking to lose money to gain caché, but it’s not that obvious that’s even a wise calculation.

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