chance-11-fulton-1109.jpg
chance-signage-1109.jpgThere’s been a lot of speculation (in a neighborhoody, chit-chatty sort of way) about the sports bar that’s going to be opening soon on Fulton Street between Vanderbilt and Clinton Avenues in Clinton Hill, so we were interested to receive the photo at right yesterday of the new signage being installed. Just to make sure they we’re only going to 11, we rode by this morning to regard the handiwork ourselves and, sure enough, the name’s “Chance 11″—anyone have any ideas what that might be a reference to? The sign might be a little flashy for our taste but at this point we’re 100% rooting for any business that can generate foot traffic and stimulate the local economy in this part of town. On a related note, this block as a whole has really come a long way in the last few years, hasn’t it?
Streetlevel: Sports Bar for Fulton [Brownstoner] GMAP


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  1. First off, I truly hope that this place is a successful (regardless of the aesthetics of the sign…). It would be a great addition to Fulton Street, regardless of whether it is a place that everyone would want to frequent.

    That said, I think from a marketing perspective (and a business plan perspective) they need to be more clear about what the venue is supposed to be – a sports bar with food, or a lounge, or a restaurant, but not all three. Hopefully it’s just semantics in the way they are describing what the venue will be, but in my opinion, each of those types of venues a different from one another, and what makes one successful might make another unsuccessful. People generally do not seek out lounges for a “premier” dining experience, or to watch sports. People don’t seek out sports bars for a cool lounge experience or fine dining. People seeking a restaurants for a fine dining experience are not looking for sports on TV or loud lounge music.

    None of that is to say that a sports bar or lounge shouldn’t, or can’t, have good food or drinks, or that certain elements from one venue can’t successfully be incorporated into another type of venue. However, I personally feel that you should focus on what you want to provide and the types of customers you want to market to, and do it very well. If you try to be everything to everyone you might end up attracting as much business as if you were a bit more focused on the service you want to provide.

    Anyway, this is just speculation based on the website description. I hope they do well.

  2. tough crowd! just because they have an ugly sign, people are wishing death on the biz? the area isn’t really frat boy central, so i doubt the BRO-tastic vibe is going to be happening. most sports bars outside of murray hill and tutrle bay aren’t too bad. cheap beer, good bar eats. it’s not such a bad thing. i’m just glad that the wine-bar-on-every corner trend finally seems to have died, though unfortunate that it had to be because of the current economic environment.

  3. Ftgreenepark, thanks for the distinction. I agree, using your defination, we could use a dive bar. But what I was thinking of was guns — I guess I am afraid of a scary bar. I could even deal with a “douche bar” as long as the “corporate douche bags” don’t bother me. And bucketseats, thanks. I guess I have become extremely lazy, just walking from my house to this block to the subway and haven’t ventured further “east” to Washington on Fulton. That’s good to know. I’ll check it out.

  4. I walked by last night and cringed at the garish font (I think I might have said “Oy!” out loud to myself) but I am all for giving the place a chance, because the nabe really does need more beer-oriented hangouts.

    Hey, at least it’s not Comic Sans.

    Donatella: Eagle City on fulton btw Washington/St James has great, cheap Chinese food, even though it’s just a hole in the wall. Don’t try the Mexican food… fusion is all well and good, but nobody really wants a veggie quesadilla with water chestnuts, broccoli and baby corn.

  5. donatella.

    a “dive bar” would be fucking awesome. a “dive bar” plays good music and has cheap beer.

    please do not confuse this with a…

    “douche bar” aka “sports bar”. a “sports bar” has a bunch of tv sets, jaeger, and corporate douche bags.

    don’t get me wrong i love sports…but i get my sports on in a living room.

  6. I like Diego’s comment. I didn’t notice the new “sign”. I live near there and that block in particular means a lot to me. I watched the renovation on this building from the most incredible wreck to a building that looks intact anyway, but I am a little disappointed to read this here. Already it feels like a dive bar. There was one dive bar on this block (now a t-shirt / clothing store) which lasted a couple of months. Well, at least they cleaned up the building. That’s a first step to something. That block now has Imperial Cleaner (Rolando, the new owner) which is great, a new take out place for fish and other food (opened last month), Olivino’s wine bar (very nice! owner of Olivino’s Wine store Katrina has created a cute little nabe place, very comfortable for neighborhood people on the way home from work,) Yafa the Yemeni bodega makes good sandwiches and very good cheap coffee, (I hate the Thai place, and the Chinese place on that block). Country Diner is owned by a couple of Palestinian brothers who are nice guys but can’t get much of a crowd, except for Sunday after church. There are 2 clothing stores which don’t seem to get much biz along with 2 Real Estate offices. That’s the block. Now we have a Sports Bar. OK.

  7. “The bartender, who was either from Long Island or New Jersey, was friendly, if slutty looking.” Shouldn’t that be, “and slutty looking.” LotCHP makes it sound like a bad thing.

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