Farrow & Ball Opens First Brooklyn Outpost on Atlantic Avenue As Three Other Retailers Depart


A famed English paint manufacturer known for unique color names and their work with the United Kingdom’s National Trust has opened their first location in Brooklyn.

Farrow & Ball’s first Brooklyn showroom is open in Boerum Hill at 383 Atlantic Avenue. The store opened in March.

A launch party with food and “colorful cocktails” takes place tonight, Thursday, May 18 from 6 to 8 p.m. The event features a live demonstration by artist and fashion illustrator Meagan Morrison, who will be painting and decorating pots for outdoor decor.

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It’s part of a series on Farrow & Ball paint in the garden; creations from other talents can be viewed at the Farrow & Ball hashtag #crateoutdoors.

There’s also a giant llama sculpture, affectionately known as Vardo the Llama, in the backyard as an art installation that’s been making the rounds at other Farrow and Ball stores.

Farrow & Ball, which also makes wallpaper, has more than 50 outposts worldwide. Known for its powdery matte finish, the paint is precisely mixed so batches match exactly.

Their four other New York City stores are in Manhattan.

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A storefront for rent at 357 Atlantic Avenue, formerly Gant Rugger

Previously at the Atlantic Avenue location was Bright Lyons, a furniture, art and a book shop. It moved to 328 Atlantic Avenue.

The Farrow & Ball opening comes as several other retailers have shuttered stores on the street, perhaps part of a bigger trend of retailers struggling nationally in recent months.

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Recent closings on Atlantic Avenue include Steven Alan Home at 373 Atlantic Avenue, Gant Rugger at 357 Atlantic Avenue, and Malia Mills at 375 Atlantic Avenue.

Another home and fashion store, Layla, known for its patterned sheets and towels from India, recently moved to 352 Atlantic Avenue, leaving its old shop at 86 Hoyt Street empty for now.

[Photos by Susan De Vries]

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