Closing Bell: Vice Is Moving to "Freaky, Space-Age Utopia" in South Williamsburg
Vice Media is moving out of its new offices on North 11th Street and spending $20,000,000 to renovate a 60,000-square-foot building on Kent Avenue and South 2nd Street, Crain’s and WSJ reported. Its space at 90 North 11th Street, previously occupied by vintage clothing store Beacon’s Closet, is part of a former bus depot that…
Vice Media is moving out of its new offices on North 11th Street and spending $20,000,000 to renovate a 60,000-square-foot building on Kent Avenue and South 2nd Street, Crain’s and WSJ reported. Its space at 90 North 11th Street, previously occupied by vintage clothing store Beacon’s Closet, is part of a former bus depot that runs from North 10th to North 11th streets between Berry and Wythe, which is being razed  to make way for a 12-story, 100,000-square-foot retail and office building.
The developer, Cayuga Capital, is forcing Vice and Fast Ashley’s Studios out of the complex, as The Real Deal reported in April. The company has expanded twice since February, including taking over the Beacon’s Closet space in March.
Vice’s new South ‘Burg offices will feature production facilities and have full broadcast capabilities. “Brooklyn is our home and we’re already hard at work developing a freaky, space-age utopia that will give today’s creative visionaries a place to produce astonishing stories and leave their indelible thumbprint on the annals of history,” a spokesman told the Journal.
The state is also granting the company $6,500,000 in tax incentives if it adds 525 new employees to its current staff of 400. We’re guessing the new location is 285 Kent Avenue, a 45,000-square-foot warehouse on Kent between South 2nd and South 3rd Streets (pictured).
Vice Media Grows in Brooklyn [Crain’s]
Vice Media Moving to New Williamsburg Headquarters [WSJ]
Photo by Christopher Bride for PropertyShark
> Vice will “…leave their indelible thumbprint on the annals of history”? Drop one “n” and you’re getting closer.