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A tipster pointed us in the direction of a new mural going up on Atlantic and Bond, promoting the Sterling Place Antique store at 363 Atlantic. Looks like it’ll be a nice and colorful addition to the street.


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  1. The corner that Jerry “Orange” Johnson used to paint was Atlantic & Nevins – above the liquor store. Late 80s.
    Thanks, John Ife, for that link – it’s great to see more of his work.

    “What do employers look at first?
    PENMANSHIP, STUPID!
    Idiots can type, and do. But bosses are hungry
    for character. They miss the smears, aggressive
    slants, and pretentious descenders that only
    handwriting can deliver.
    Nervous about remembering the alphabet
    without a keyboard? No shame in that, and
    no problem either with…
    The “A·B·See”
    from American Ballpoint Corp.
    Get a good pen, and get a good position.”

  2. That guy who did the ironic faux-retro ads–near this site, if not on it–was priceless. We treasure some color postcards of those ads, which encouraged the use of things like cash, plates, electricity, and good handwriting. (“When you dine out, request PLATES! They make every meal a special meal!” “CASH–always in good taste, always welcome!”) I’d love to know his name and whether his stuff is collected anywhere. This Sterling poster isn’t typical of that series.

  3. Years ago there was a building on Atlantic near Bond or Nevins that always had a huge hand painted mural in a long-gone style which was more art than advertisement. I’m wondering if this isn’t the same building. Does anyone know?

  4. this looks more like a public art project than a real ad.
    Nothing could be more traditional or historically appropriate than ads on the exposed sidewalls of buildings.
    I grew up in Morningside Heights and outside my window was a faded but still clear sign: “THE WAGES OF SIN IS DEATH”.
    I never really understood what that meant but later I heard that it was placed there by a local church because one of the houses on the block had been a brothel.