There’s a new retail neighbor coming to Court Street in Cobble Hill.
Disco, a children’s boutique from the owner of Picnic, another children’s store, is prepping to open soon at 289 Court Street. Disco will serve the 7 to 14 age group, while Picnic will continue to cater to the newborn to 6 demographic.
“Disco is a natural progression of the Picnic customer,” store owner Lindsey Engler told Brownstoner. “The idea behind Disco is to grow with our existing families and customers. We want to bring the same level of taste, style, fun and fantasy to the “tween” market because we feel there is a void in the neighborhood for that age group. Our kids are growing up (which is not easy for children or their parents) and we want to be there to support the families that have grown with us and trusted us.
Disco is currently in the midst of construction, and is slated to open at the end of May, Engler told Brownstoner. The space previously housed a photography shop, old photos reveal.
Engler’s experience in the fashion industry led to the creation of both shops.
“After working the fashion industry for 10 years, I decided to open Picnic when my daughter Grey was born. We had already lived in Brooklyn Heights for quite some time and I was surprised at the lack of quality children’s boutiques in the area. Every parent knows that there is nothing more fun that shopping for your child, and we thought it was time that we gave our neighbors a place where they could feel inspired.”
The Cobble Hill location was a natural choice for the new venture, Engler said.
“We ended up choosing a location on Court Street because it really is where the neighborhoods converge. Our existing clientele from Picnic predominantly includes families from Cobble Hill, Carroll Gardens, Brooklyn Heights, Boreum Hill and Dumbo. It’s also important that the Picnic customer can easily walk to Disco as we will often be serving both little siblings and older siblings. It seemed natural to stay within a short walking distance.”
Picnic, which opened in 2012, is also in Cobble Hill, just off Court Street on Amity.
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