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Has Brooklyn Industries gotten too big for its britches in Park Slope? It seems, on the contrary, that its britches may have gotten too big for the retailer. The store is expanding its location on 7th Avenue and 9th Street to include the storefront next door, which is currently taken up by Urban Optical. (The glasses shop, in turn, is moving a couple storefronts down, to the space that was recently vacated by Il Camelion Salon.) Michelle Williams to the contrary, it appears there’s no shortage of shoppers looking to snap up Brooklyn-branded t-shirts and hoodies. GMAP


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  1. hey 11:09

    heres is the difference

    A) GAP/ONAVY/etc tshirt – $10 or less, made in china, no claims to be “representin bkln”

    B) BI tshirt – $30 and up, nothing particularly interesting about the design or quality, still made in china

    only IDIOTS buy “B”

    but thats ok, its a great way to spot the morons on the streets and subways
    if you

  2. I too really wonder how BI is staying in business; I had loudly opined recently that I was sure they had (a) overexpanded and (b)run the brand identity and hipness quotient of their stuff into the ground, and I foretold their rapid doom. Appears I was wrong. Their stuff that looked quite unique, fresh and cool just a few years ago is now mostly dismal and unremarkable; their prices are absurd. To pay $35 for a really unusual and clever T-shirt is bad enough; to pay that for a head-scratchingly dull one is just stupid. I do…not…get…it. Guess I am so not their intended audience (although I’m not sure at this point who is).

  3. I don’t think people who shop here are any more idiotic than people who buy things from the GAP (just announced this week clothes are made by 12 year olds), Banana Republic, Club Monaco, Old Navy and the list goes on.

    Before you call someone an idiot for shopping here, how bout you take a look in your closet and see how much of it is made in China.

    I venture to guess at least 75% of it.

  4. Unfortunately, when Brooklyn Industries first started, the clothing was actually made here (or at least in the US. Now, it’s just another high priced shop with clothes made in China and the like. No wonder they are expanding, with the super profits the’re making off cheap labor. Brooklyn Industries…right!

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