AYR: State Justifies Barclays Logo and Name on Roof


    Atlantic Yards Report writes:

    There’s a honking big Barclays Center name and logo coming on the roof of the new Brooklyn arena, buzzing toward a Sept. 28 opening. But such rooftop signage was never officially approved, disclosed, nor opened to public comment. Nor was it ever permitted in the Design Guidelines on which the state relies. It’s a p.r. victory for Barclays, which, however hammered for its LIBOR manipulations, is implanting itself in Brooklyn, buying naming rights for the Barclays Center arena and getting its name on the adjacent subway station. (Developer Forest City Ratner actually paid for the latter.)

    The name and logo will be painted on the roof. It will not be visible from the street, according to the state agency that approved it, Empire State Development. It will be visible from nearby tall office buildings and aircraft, and aerial news coverage will show it. What do you think? Is Barclays sneaking one over on the public and getting more than it paid for, or is this splitting hairs over something that can be seen only from above? Click through to the story to see a 2010 rendering of how the sign might appear.
    State Justifies Barclays Logo and Name on Roof [AYR]

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