Brooklyn’s First Apple Store Opens This Month on Bedford Avenue in Williamsburg

The store under construction in September. Photo by Cate Corcoran

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    Yes, all the rumors are true — Apple is opening a store at 247 Bedford Avenue! The grand opening is set for July 30, according to Apple’s website. Hat tip to Gothamist.

    Where the first Apple store would open in Brooklyn has been rumored for years. At one time, speculation focused on the former Salvation Army store at Bedford and North 7th.

    Another Apple store is slated to open in a new building a few blocks from Barclays later this year or in early 2017, sources tell Brownstoner.

    Apple Store Brooklyn 247 Bedford Avenue Williamsburg

    Across the street from the Apple store, Whole Foods will open July 26. Photo by Cate Corcoran

    Developers RedSky Capital and Waterbridge Capital bought 247 Bedford Avenue for $66 million in 2012. Apple signed a lease for the 20,000-square-foot store in 2014, according to a New York Post story at the time.

    Meanwhile, across the street, Brooklyn’s second Whole Foods will open July 26, according to signs in the window.

    Apple Store Brooklyn Williamsburg Bedford Avenue

    The building at 247 Bedford Avenue in 2005, when it was home to the Bagel Store and a grocery. Photo by Gregg Snodgrass for PropertyShark

    The retail mix in Williamsburg has changed significantly since Apple signed its lease in 2014. Ralph Lauren, J.Crew, American Apparel, Gant, Levi’s, Duane Reade, Equinox, WeWork, CapitalOne, Citibank and Urban Outfitters have set up shop in the formerly mom-and-pop neighborhood. Trader Joe’s is also coming at 206 Kent Avenue, three blocks away.

    The Apple opening culminates years of rumors and hope Apple would be moving to Brooklyn, and shows the new stature of the borough.

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