fairway
After months (make that years) of anticipation, the Red Hook Fairway opens today. The 52,000-square-foot store is the biggest in the four-location empire. We’d love to receive reports (and photos) from any eager beavers who make it there today.
Lots of photos by Callalillie here!
Fairway Comes to Red Hook [Gothamist]
Fairway Opens in Red Hook [NY Sun]


What's Your Take? Leave a Comment

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  1. Unfortunately the term “Park Slope Mom” (like W-burg hipster) has become a generic metaphor… kind of like “Kleenex” vs. “facial tissue”.

    The term is no longer necessarily a geographic reference.

    (BTW, I did not make the original statement in question).

  2. Fairway has been open here all of 1 day so be patient everyone. The employees will learn and the store will work out the kinks. The other Fairway stores have items all over the place also. Half the fun is the exploration and finding new products to try while looking for staples.

  3. Oh my, so you couldn’t find things or your way around fast enough in a new, huge supermarket. I felt the same way the first time I went to Whole Foods at Union Square. Where IS everything?? And TWO floors worth?? Maybe they should have handed out maps at the front door! I eventually found what I wanted after three go-rounds. To all the Type A’s out there (myself included)…relax!! It’s just a supermarket!

  4. “Besides the park slope mom with a stroller a cart and two semi grown kids bogging down aisles, great experience…”

    OK, I gotta ask. Did she tell you she was from Park Slope? Is it obvious that only someone from park Slope would do this? Or was she wearing a “Screw You, I’m Taking Over This Whole Aisle Because I’m a Spoiled Yuppie from Park Slope” T-shirt? Those are selling like hotcakes!

  5. My husband and I went for a tour last night. Boy the store was crowded.

    There was an equal distribution of bemused white Heights yuppie types cruising the cheese aisle / stunned cart-full-o-Pampers neighborhood residents (“GET THOSE HANDS OUT OF THE OLIVES – COME HERE. SPIT THAT OUT. I TOLD YOU YOU WOULDN”T LIKE IT!”) / kidking screaming overstimulated toddlers in strollers with backpacked parents and NO cart / Bensonhurst seniors (“Marlene, I lost my husband somewhere” “Lucky you – maybe he won’t come back”)

    There was a LOT of everything. Kind of a rambling layout. I couldn’t find dog food – it might have been near the organic stuff. Wierd right?

    I wondered if Brooklyn could really support this place. The variety of prepared food combined with a lack of public transportation seems worrisome. I doubt someone would spend an hour and a half on the B61 just to go get a salad with a sliced egg and bacon with an order of braised lamb shanks.

    I was amazed at the stacked-to-the-ceiling tree kinds of organic chard piles and other quickly perishable stuff. I know this isn’t Pathmark at the Atlantic Center, but I wonder if they won’t have to scale back on some of this.

    The fish looked great, the meat looked amazing, everything was there, in major abundance.

    THe parking lot was a destination alone,

    It seemed more expensive than the Key Food on Fifth Avenue ( four bages = $40, including sixpack.)

  6. BTW, ride your bike down, traffic on Van Brunt seems to have exploded, and they deliver as far away as the Heights and Park Slope. Then head over and buy a Key Lime Pie at the next pier or stopped by Baked or grab a bottle at Le Nelle’s

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