roof-party-0510.jpgDo you remember when Times columnist David Brooks coined the phrase BoBos to describe a certain set of liberal yuppies—or Bourgeois Bohemians—back in the Nineties? Well, this week the Observer has resuscitated the term with a twist, putting their finger on a certain subset of the Brooklyn population the salmon-colored weekly is calling BroBos, or Brooklyn Bourgeois Bohemians. Ouch! Matt Power is one BroBo, according to the Observer: “Fuck, Brooklyn’s great!” said the PLG-based magazine writer. “I’ve got three blueberry bushes, I’ve got a fig tree, I’ve got 20 tomato plants. We put up enough basil last summer to have pesto until now. It’s fucking great. Why would you suffer living in a lightless hole?” Evidently The Brooklyn Flea is considered a hotbed of Brobos, as is the stretch of Bergen Street that includes Toys in Babeland, high-end hot dog place Bark and maternity clothing shop Bump. “If this isn’t real New York, then why would you want the other New York?” a Flea attendee and Fort Greene resident told the Observer. “Why wouldn’t you want this?” Turns out not every young creative type in the city is buying the Brooklyn hype. “People live in Brooklyn because it’s cheaper,” said one such Manhattan purist. “It’s not a money thing or a class thing, but it’s sort of admitting defeat—an inability to be in New York.”
BroBos in Paradise [NY Observer]
Photo by vlauria


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  1. slope…they were a problem with my apples (I’ve netted the tree this year) but never with tomatoes or lettuce. It might be an issue of closer proximity to the house, further from the fence (their escape route).

    I’ve also got some sort of critter repellant which I haven’t used yet.

  2. working in soho monday – friday 9-5, makes one can’t wait to get the hell out of manhattan. it’s a giant overcrowded outdoor shopping mall that can really put a damper on one’s psyche. i quite enjoy the peace when i arrive home.

    i think articles like these are extremely lame. people get so butthurt when their neighborhood or boro is attacked, it’s ridiculous.

    *rob*

  3. i’ve lived in manhattan and granted you get more for your money in bk but it’s also a preference not just about money. i genuinely love it here – quieter and cleaner and would not ‘trade up’, if i could.

  4. ‘dope — I’d set the over and under higher if What were around, but still. Pointless to argue over this stuff. We’ll see who takes the bait.

    DIBS — how do you keep the squirrels (and the “Brobos”)away from the tomatoes?

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