Editor’s note: This story is an update of one that ran in 2013. Read the original here.

The “Beverley Squares” as they are called, both East and West, are sandwiched between Ditmas Park and Prospect Park South in that vast former suburban area we call Victorian Flatbush.

It is a mystery to me why they were not landmarked long ago when both Prospect Park South and Ditmas received the protection of landmarking. Housing such as 242 Rugby Road is typical here in the Beverleys, and is a celebration of the imagination and spirit of the turn of the 20th century’s architects and developers. These particular neighborhoods were the brainchild of prolific developer Thomas B. Ackerson.

beverly square west
A 1901 ad for Ackerson’s development. Image via Brooklyn Daily Eagle

With savings garnered from his job at the Knickerbocker Ice Company, Thomas Benton Ackerson, who went by “T.B.,” started investing in real estate. With a little more than $85,000, he bought 10 acres of Flatbush land from the Lott family and began to develop two neighborhoods now known as Beverley Square East and West. He envisioned an upscale suburban development where no two houses were the same and every house had a lawn. He had great drive, got great help and managed to have 42 houses built in Beverley Square West, which sold in no time. T.B. was on his way.

242 rugby

T.B. took his cues from the other developers around him, like Prospect Park South’s Dean Alvord and Ditmas Park’s Louis Pounds, and hired some of the same architects they used. John J. Petit, A. White Pierce, J.A. Davidson and Benjamin Driesler designed all of the houses in Beverley Square. I was not able to sort out the mess of who did what, but one of them was the architect of this house. If I had to take a guess, it would be Petit who designed some of Prospect Park South’s most imaginative houses.

242 rugby

T.B. Ackerson was a canny operator who understood that names can make a big difference in marketing. The streets of Flatbush had been laid out with numbers, but he, with the support of Dean Alvord and others, was the one who petitioned the city to change the names to tony sounding English place names. East 11th through 15th Streets became Stratford, Westminster, Argyle, Rugby and Marlborough roads. Alvord contributed Albemarle, Buckingham and Dorchester, and others would follow in that vein in Ditmas Park and neighborhoods to the south.

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A 1901 ad for the house, then known as 242 East 14th Street. Image via Brooklyn Daily Eagle

Ackerson made a tidy profit, and spurred by his success, went on to develop Fiske Terrace, Midwood and, on Long Island, Brightwater, as well as developments in New Jersey, all incorporated within his New York Land and Warehouse Company. He earned, as the Builder’s Guide put it, “a pile of money.”

242 rugby

This is one of the cutest and most imaginative houses in Beverley Square. Completed by 1901, it’s a late Queen Anne gem with a wonderfully arched wraparound porch, supported by thick columns, and a tower and turret that burst forth from the body of the house, which is clad in shingles and clapboard. There’s stained glass and patterned shingles, dormers and gables popping out everywhere, all emphasized by the canvas shades. You can’t help but smile when you see this building. Landmark it and its neighbors before it’s too late, please!

[Photos by Susan De Vries]

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