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Fading Ad Blog has been chronicling the construction of Brooklyn’s newest Target at Flatbush Junction (the intersection of Nostrand, Flatbush and Avenue H). The store is scheduled to open within the next month or so. Here’s what the blog has to say about changes to the area:

When Canal Jeans came to Flatbush, I was astounded. They were pioneers way before the first Flatbush Starbucks replaced the only decent diner on Hillel Place. Then the banks came. We already had banks, and fast food chains, and now places to buy cell phones. To replace the municipal lot where commuters would park to take the train into the city to work is a Target Superstore. Now with the Congestion Pricing plans underway, where are commuters going to park? In my driveway.

Any readers foresee going to the new store?
What Difference Will Targé Make? [Fading Ad Blog] GMAP


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  1. Flatbush is geographically the center of Brooklyn although that may not mean much to Brownstone Brooklynites whose activities are centered around Manhattan and the downtown Brooklyn neighborhoods. Even many people who live in Ditmas Park and Lefferts Gardens have a perception that there’s nothing down Flatbush Avenue. There are thriving communities on the south side of Prospect Park who would welcome this new mall. Although Flatbush Avenue has changed for the worse since the days of Macy’s, Loehman’s and Jahn’s there are still thriving businesses all along Flatbush. The mall at the Junction with Target as its anchor will hopefully draw people to the other end of Flatbush and is easily accessible (unlike the Gateway Mall Target) by public transportation to people in Brooklyn’s southern most communities. I am even hoping to see the restoration of the Loew’s Kings Theatre one day soon.

  2. I don’t find Targe clothing to substandard considering what I can pay for an outfit for my five year old. I can afford to shop trendy boutiques in trendy neighborhoods where I would have to plunk down $100 or more just for a top for her. I do splurge on special occassions but considering that she is just a happy wearing a shirt from Target with Dora and Diego on it as when she wears one of her $200 designer outfits, I’ll frequent this Target because it more convenient than trekking downtown or out to Gateway Mall.

  3. I find that Sears’ combination of mid-20th century Americana and funky Caribbean vibe kinda’ charming. And their tool section kicks ass.

    Target just epitomizes bland, mass-market consumerism.

  4. So funny, 1:11. The other day for who knows what reason I was thinking of the Montgomery Wards in L.A. where I used to live. Thinking how it was like stepping into the land that time forgot, it was so surreal and depressing. Sears is like that too, agreed.

    Target is NOTHING like those stores. Not one iota.

    As depressing as the Sears is, it’s still a good place to buy certain things and is underutilized by much of Brooklyn outside its immediate neighborhood, IMO.

  5. I may check it out, but I suspect I’ll still mostly go to Sears on Beverley Road.

    I find Target pretty depressing compared to Wal*Mart, but I’m glad to see just about any new retail out there.

  6. “the shopping experience at the AC Target is so terrible it keeps people away.”

    HUH? As the previous poster said, the place is very often packed! Yes, the shopping experience can be characterized as bad because of crowds, but CROWDS mean the place is doing pretty well. Ask any retailer if they’d prefer silence and scarcity to crowds. DUH!

  7. I think this will help Atlantic Center Target’s business, not hurt it. As 12:05 says, the shopping experience at the AC Target is so terrible it keeps people away. Now there will be two stores, two options, and I think that means more people out shopping. Not less.

    Believe it or not, Brooklyn used to have huge high-end department stores and not just downtown, but located further out into Central Brooklyn. Returning Flatbush to being the “Broadway of Brooklyn” as someone said, really is returning it to what it once was.

  8. “This will help with the mobs at the Atlantic center Target. I went last saturday and literally saw a line from the bridge to the escalators. Even more rediculous, there were people facing front to back as an additional line ran from the other entrance around the corner to the food section!”

    Oh, I see. You mean it’s very successful. Imagine!

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