What's That Smell at Barclays?

Barclays has its own “signature scent,” DNAinfo reported, and it’s not popcorn. An unnamed source said “it’s the work of ScentAir, a company that manufactures custom fragrances pumped into the air at theme parks, stores and hotels around the world. The odors function like mood music for your nose. They’re meant to enhance the consumer experience and build brand identities.” Barclays visitors variously described the scent as “weird, musky, cologne-y,” “clean-smelling,” and with “citrus notes.” One said he “assumed the scent was Jay-Z’s Rocawear cologne.” Another tweeted the “whole place smells like a Calvin Klein store.” Seems like a strange choice of scent for such a rugged, industrial-style building, said another. Have you noticed anything funny in the air?
Barclays Center’s “Signature Scent” Tickles Noses, Curiosity [DNAinfo]