Boutique Hotel To Rise Across from W’burg Whole Foods

Today the Journal has an article based on sources that are saying a firm called Waterbridge Capital, which is headed by a developer named Joel Schreiber, has purchased and is in contract to purchase a large assemblage of properties in Williamsburg. The juicy news is that Schreiber intends to build a 245-room boutique hotel right across the street from the site that’s slated to get a Whole Foods on North 4th Street off Bedford Avenue. Here are the details:

The properties include a former bagel shop, a laundromat, a supermarket and a hookah bar. Waterbridge paid about $68 million for the properties and plans to renovate, in the hope of attracting more prominent retail tenants, including a bank. Waterbridge has also signed a contract to acquire most of the eastern portion of the block between Bedford and North Fourth and Driggs and Metropolitan avenues, which is home to moving-and-storage company Sher-Del Transfer, from the company’s owners. The developer plans to build a 245-room boutique hotel on the Sher-Del site and an adjacent vacant lot, according to a person familiar with the matter.

Williamsburg, you’ve heard this before many times, but you’ve come a long way, baby. [Insert comment about lack of Apple store here.]
Block Redo Melds in Williamsburg [WSJ] GMAP
Williamsburg is Getting a Whole Foods! [Brownstoner]
Graphic courtesy of the Wall Street Journal

5 Comment

  • Well, I will play along. All jokes aside, the area with the foot print of this parcel where the bagel shop / laundromat is currently located is actually THE PERFECT location for an Apple Store in Williamsburg. It would have visibility on both Metropolitan and Bedford and would be large enough for an Apple Store the size of Fifth Avenue.

    Really, there’s not better location in the Burg for Apple in terms of foot traffic, visibility (and presumably once Whole Foods, the new Hotel and the other high end retailers are identified) high end neighbors.

  • Since when is 245 rooms a boutique hotel? And how could we possibly need anymore banks…unless it’s a Bank of America, then yes please!

  • This is a great area. I don’t work and you should too.

  • What Williamsburg really needs is another subway line to accommodate all this development. Or an artisanal stagecoach service.