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Last night a press release came over the transom about Union Market‘s new Williamsburg Blend of coffee or, more specifically, the blend’s packaging: “In the wake of a bike lane dispute that has strained relations between Brooklyn’s hipsters and Hasidic Jews, Pix Design is using its visual expertise to highlight the notion that there’s something both sides can agree on: a great cup of coffee. The packaging for one variety of Brooklyn-based Union Market’s depicts a man in Hasidic garb and a hipster (complete with man-purse) standing together and somehow managing not to glare at each other.” You can see a bigger shot of the packaging on Pix Design’s website. After all the attention Camel’s Williamsburg cigarettes grabbed recently, we’re surprised this is the first we’re hearing of it, especially since a rep from the design firm says the coffee has been on sale since last month.
Pix Design [Official Site]


What's Your Take? Leave a Comment

  1. Bxgrl, I like it too, was being sarcastic. I saw it and thought I catching and nice to see humor injected into a category that tends to take itself too seriously. And I was serious about my Bed Stuy idea, I’d buy it for sure. Bold fresh dark

  2. I nominate this blend for the Brownstoner office coffeemaker. Also, whoever goes to UM next, we’re low on breakfast supplies so please pick up some:

    –Cascadian Farms cold cereal varieties
    –low-sodium turkey bacon
    –organic fruit salad
    –Argentine honey
    –locavore farm organic milk
    –Greek yogurt, several varieties

    Thanks!

  3. I like, BSD- it seems a good-humored attempt as people’s differences. As a graphic artist/designer- I like the design very much. It’s clean, interesting and the message is instantaneous.

    However, I am still laughing over what you posted yesterday:”I would pair a vintage Thunderbird wine to complement the fish’s subtle hints of PCBs and effluence.” I have sad but fond memories of my first wine party.