BREAKING: Gowanus Whole Foods Confirmed!

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After months and years of uncertainty (mostly relating to environmental issues), Whole Foods has officially decided to go ahead with its plans to build its first Brooklyn store at the corner of 3rd Street and 3rd Avenue in Gowanus. At 52,000 square feet, the new store will be about 25% smaller than the one initially spec’d for the site; it will also include a 40-foot public esplanade (presumably along the canal) and a 20,000-square-foot greenhouse on the roof. Here’s the emailing confirming it sent out a couple of hours ago by Mark Mobley of Whole Foods to Craig Hammerman, the District Manager of Community Board 6:

I am writing with some extremely positive news: Whole Foods Market is now officially moving forward with the development of our first ever Brooklyn store located on our property at 3rd Avenue and 3rd Street! We want to thank you and the entire community for your patience as we’ve worked to revise our plans and clean up the property. We’re also proud to have finalized a development plan and are confident that Whole Foods Market will be a terrific addition to the neighborhood.

While we will be happy to set up a meeting and/or provide you with more detailed information in the coming weeks about the proposed store and our plans, we wanted to share this good news and provide a brief overview of our intentions as soon as possible. Our commitment to Brooklyn and our desire to invest in the greater Gowanus community are stronger than ever, and as we hope you will see, our new development plan is extremely responsive to the surrounding neighborhood and its residents….

…Our property, which was formerly home to a number of auto repair shops, warehouses and other industrial uses, has now been fully cleaned and remediated under the strict guidelines of the New York State Department of Environmental Conservation’s brownfield program and is ready to return to a positive, productive, job-creating and community service use.

Our planned new store will be approx. 52,000 square feet, which is about 25% smaller than the store we had previously proposed for this site. We believe this site plan – which continues to feature a 40 foot public esplanade for our neighbors to enjoy – will simply work better within the parameters of the property.

We have reduced the number of parking spaces on-site from 430 to 248, which eliminates our previous need for a separate parking structure and allows all of the parking to be at-grade in a surface parking lot. The store will feature parking for both energy efficient vehicles as well as specially designated recharging stations for electric powered vehicles. The lot will also include bike parking in front of the store and along the promenade. Whole Foods Market will also offer delivery for area residents.

With parking now no longer needed on the store roof either, we have been presented with the opportunity to include one of the most exciting and innovative features ever included in a Whole Foods Market: A 20,000 square foot greenhouse located on the roof of the store that will grow fresh, organic produce right on-site!

Rather than construct the store below-grade as previously proposed, we now plan to build it above-grade, which will require a variance from the Board of Standards and Appeals due to the physical hardships associated with site development (there is a high water table and, as you know, environmental cleanup requirements on the property). These factors have a large impact on the development costs that will be encountered on this site.

As always planned, the two-story, 19th century brick building situated at the property’s corner at Third Avenue and Third Street – which is not owned by Whole Foods Market – will remain in place. The Whole Foods Market will “jog” around the existing building at that corner and Whole Foods has committed to investing in improvements to the building that will include a new roof and exterior repairs.

Finally, you should know that our commitment to local hiring, community investment and the creation of high-quality Whole Foods Market jobs (with excellent benefits) remains unchanged. This new store will create approx. 350 new jobs – fully 70% of which are expected to be full-time positions – and we look forward to working with you and other local stakeholders to ensure that the surrounding community has full access to these new opportunities.

As we hope you can see, we are extremely excited about the opportunity to finally provide Brooklyn residents with convenient access to their own Whole Foods Market. We believe we have developed a plan that is responsive to the surrounding community and look forward to sharing additional details with you in the coming weeks. Thank you and I look forward to speaking with you soon.

Psyched?
Set Backs at Whole Foods Site [Brownstoner]
Signs Point to Whole Foods Brownfield Cleanup Starting [Brownstoner]
Nothing Doing at Whole Foods Site [Brownstoner]
Photo by Nathan Kensinger

0 Comment

  • Even though this location is much closer to my house than any Manhattan location, I will still primary shop at Union Square and Time Warner because of their proximity to subway lines that I use.

  • Wow Great news for Park Slope , Carroll Gardens, Cobble Hill and BH.

  • Great news and all, but haven’t we been sold this bill of goods before by Whole Foods? Until they stick a shovel in the ground and start building something and give us a concrete timeline, I’ll remain skeptical.

  • 250 new full-time jobs for folks living 1-1/2+ hours away!

    Sorry, I take that back… the store manager and a few of the assistant managers might be able to afford to live somewhat close by (if they don’t live in NJ or Westchester)

  • There’s nothing “green” about this development. People who live close walking distance will be thrilled but it’s so not convenient for the rest of Brooklyn with no trains there. It’s faster for us to ride the Q to Union Square than it will be to go here. This location means Whole Foods is counting on people to come from all over Brooklyn in their cars. It’s like the Fairway in Red Hook, where only locals and those with cars go shop.

  • When we purchased our apartment in 2002, the soon-to-be built Whole Foods was touted as a major amenity in the marketing materials for our building.

  • chickenoid23

    its like 5 blocks to the 4th and union stop and around the same to the 4th and 9th stops….plus if you live in brooklyn you could always take a car service, and i bet they will have a home delivery service like fairway does.

  • I’m looking forward to the “fresh, organic produce” they plan to grow on-site. The episode of Gilligan’s Island with the radioactive vegetables comes to mind for some reason.

  • Ramp it up, Fairway!.
    Bring your A game, Trader Joe’s!
    Key Food, Associated, C-Town, get with it!
    Sing the Internationale, Park Slope Food Coop!
    There’s a food fight and it’s starting up anew!

  • time to kiss our cheap rents goodbye. Thank you Whole Foods.

  • I have never understood why Whole Foods was focused on building in this location in the middle of nowhere…it makes so much more sense for them to put a store on Fulton Mall, CityPoint or somewhere else with access to subways.

  • sure, good news, but this kind of crap annoys me:

    The store will feature parking for both energy efficient vehicles as well as specially designated recharging stations for electric powered vehicles. The lot will also include bike parking in front of the store and along the promenade.

    I don’t know why it annoys me, but I sort of feel like, hey, YOU make sure all your construction vehicles and delivery trucks are energy efficient and I’ll worry about my cars. In so many ways, there’s nothing greener than a 10-yr-old Civic, but no, you need a electric-powered car (which takes a lot of energy to make and no way to dispose of the battery yet) to get a prime parking spot.

    Eh. So much “green” crap is bullshit. But sure, this is good news I guess.

  • Not really, cuz they’re on the pricey side.

  • they cut the parking in half?

  • Ha! I hear ya Ringo. My 13 year old Plymouth gets *better* gas mileage and has the same emissions as almost all of the NEW cars on the market today… and it has only needed to be built once in a factory.

    I think it’s funny they are trying to diffuse the fact that they are basically inaccessible by subway (if you’re carrying bags) by saying…

    “Hey, when you drive here — because you basically must drive here — we’ll have a place to plug in your electric car. Ya know, all 4 of you in Brooklyn with an electric car! We know plugging your car in for an hour will do almost nothing to you battery and we know that this is crazy elitist because this benefits only the 4 of you… but aren’t we awesome?!”

    Not to mention, I’m sure their definition of “energy efficient vehicles” won’t include cars like a TDi Diesel Volkswagen Jetta or other diesel vehicles that will eventually enter the U.S. market like the compact Huyundai Diesels that get 50+ mpg and are great cars… drove one recently in Scotland. I’m sure it will only include vehicles that are efficient in the city and have lots o’ hype, but have shit performance (including gas mileage) outside the city — yes, I’m looking at you Toyota Prius.

  • “Not to mention, I’m sure their definition of “energy efficient vehicles” won’t include cars like a TDi Diesel Volkswagen Jetta or other diesel vehicles that will eventually enter the U.S. market”

    They reintroduced these in 2009 I think. The hold up was that they didn’t meet emission standards in Cali, which makes up 60% of VW/Audi sales in the US. I’m hanging on for until 2011 so I can buy a used one.

  • brooklyn doesn’t need big box corporate chains like this. support your local mom and pop stores.

  • I don’t think they’re using the electric car thing to “diffuse” the fact that they are inaccessible by subway.

    Agreed, it’s an empty, impractical gesture. But I think the goal is general “green” marketing/image as opposed to having anything to do with the lack of subway access at this specific location.

    (not really looking to pick a fight, but just noting: so what if a Prius has shit performance outside the city?? We live in a city, and the whole foods is located in the city…)

  • Randolph, so it’s 5 blocks to the R. Only the R. Like I said it’s not near any trains.

  • be_rude — What matters about the Toyota Prius is that it is not actually that “green” for the majority of folks that buy it. I bet majority of folks in Brooklyn that own a Prius don’t even drive that much in the city… they bought it because they think it’s good for the environment, but in actuality the the 60+ mpg or whatever they like to sell applies to a tiny fraction of the driving. For the rest of the time, the Prius gets basically the same gas mileage as any other small car… but costs a crapload more.

    ** That said, the marketing DOES get folks to buy smaller cars! That’s a good thing.

  • tybur6,
    I agree that the greenest car today might be a 10 year old civic or a 20 year old plymouth horizon. re: “shit performance (including gas mileage) outside the city — yes, I’m looking at you Toyota Prius” I’m consistently seeing high 40′s mgh + on the highway, and in the overall average on my prius. The times the consumtion is not so great is in really slow stop & go city driving — when the average trip speed is 10mph the milage can drop in to the mid 30s mpg.

    Maybe someone can come up with a racket to charge rich people with electric cars to drive to the whole foods and return with groceries and and a recharged car.

  • Terrible location aside, I’m glad for the existence of Whole Foods in general in the city. I’m all for supporting mom and pop stores Dirty Hipster, but it’s shocking how few ever got a clue about stocking more organic fruits and vegetables and better quality hormone-free meats and poultry. Or better quality prepared foods. The deli sections at Brooklyn supermarkets are gag inducing. Also I love Whole Foods’ wide range of vitamins, supplements and natural body products.

  • BoerumHill

    Cool beans. Hope its for real this time.

  • Steve’s C-Town on 9th Street in Park Slope is great… I think it has great quality produce and it’s one of the very few places I’ll actually purchase meat and poultry in this town. The prices are high-ish, but this is compared to outside of the city. For Brooklyn, Steve’s is right in line… in other words, I can actually afford to shop there UNLIKE Whole Foods.

    Why o’ Why can’t ALL supermarkets be like Steve’s C-Town?

    No, I don’t work there :-) I’m just not skeeved out by that place like MOST supermarkets in this city.

  • Beyond the store itself, just cleaning up that block will be great for the neighborhood. I hope they finally restore the building on the corner in the process. It’s been so painful to watch it fall into deeper and deeper disreapir. (Now if the Staples corner of 4th Ave and 3rd St could only spruce up too!)

  • I’m perfectly happy to have a Whole Foods in the neighborhood as an option, even though it’s a bit pricey. But I don’t love the idea of another big box store in Gowanus with a big surface parking lot that people will drive to from other neighborhoods. It seems like a step toward suburbanization. It would be nice if this was closer to transit options – a bus or van system running along 3rd st., for example, could make this easily accessible to people in the slope and Carroll Gardens without requiring them to drive.

    That said, it seems like they’ve offered up just about every reasonable compromise you could ask for, so.. ok. Maybe one day the area will be developed and served by transit enough that they can get rid of the parking lot. In the meantime, a greenhouse on the roof? In Gowanus? Ridiculous, but kinda awesome.

  • Sounds great to me, I hope they start construction soon. I live in Red Hook, and will probably never go there, but it means that Park Slopers will stop crowding Fairway and shop at Whole Foods instead. They offer great quality and service, but at a price too dear for me.

  • I am still skeptical but if they actually can open here it will be a huge positive step in bridging the divide between Smith St/Carroll Gardens and Lower Park Slope/5th Ave.

  • ” but it’s shocking how few ever got a clue about stocking more organic fruits and vegetables”

    Those organic fruits and veggies that have to be shipped all the way from California.

  • It amazes me how many people will criticize Whole Foods and instead seem to prefer the contaminated wasteland of a site which has sat there up until the present day.

    Whole Foods has taken a completely undesirable parcel of land, cleaned it up on their own and now will open what sounds like a very innovative store with a greenhouse to grow fresh produce….a first of its kind for the chain, I believe.

    And yet here are the frownstoners, hating as they always do.

    If you think Whole Foods is more expensive than say…Key Foods….you need to check again. Whole Foods has incredible sales which rival any of the other grocery stores. You just need to be a competent, smart shopper. I think MANY Park Slopers will walk down the hill for this, and then have it delivered (it specifically states in the press release that they will be offering delivery).

    Pretty sure if Fairway was able to succeed in the completely out of the way location, then this will do just fine.

    Happy to see they scaled back the parking lot. If you hate parking lots, I hope you don’t shop at the Key Foods on 5th Avenue.

  • Also, what are you people buying at Whole Foods? My grocery bill there isn’t any higher than my bill at the associated down the block from me. Some products are actually cheaper at Whole Foods than regular grocery stores.

  • infinitejester

    This IS good news. 3rd St. and 3rd Avenue isn’t so far from the nexus of 5th Ave and 3rd St.

    Don’t people like having a grocery store near where they live? Or course they do. The advantage of these places is the meat departments and vegetable departments. Everything else you can get anywhere; quality meat is hard to find.

  • “I think MANY Park Slopers will walk down the hill for this, and then have it delivered (it specifically states in the press release that they will be offering delivery). ”

    how will it be delivered?

  • Whole Foods still only has the zoning to build a 10,000 square foot store on the Gowanus site. They don’t have the right to build even the “smaller” store.
    Are they again acting with presumptions that they will be able to get building permits based on these revised plans? Could this announcement be another premature blunder?

  • I’m guessing a truck DH. Although I’m not familiar with their specific delivery policies…I’m not a pussy and I walk my own groceries home. ;)

  • OBVIOUSLY, the delivery will be by bicycle (bike lanes anyone??!!). Or by my bacon grease powered car, if I can get WF to hire me.

  • A agree with 11217. Hats off to Whole foods for coming in and cleaning up this hell whole of a site and turning it into a top quality supermarket! They do beautiful and green designs, and I love that they are going to have a green house and parking for plug-in electric vehicles. They are a model to be followed.

    It is tiring to hear relentless criticism of anything from big business. From the day that Ikea announced their move to Red Hook I was overjoyed. They had a history of good stewardship and great design, I knew that they would do things right, and I’m sure Whole Foods will do the same. They went out of their way to built a giant waterfront park for gods sake!

  • One truck delivering groceries for dozens of pedestrians is actually a fairly green solution. And besides I highly doubt that this single store (which isnt that far from public transport) will lead to many more car trips it will likely just divert car trips that otherwise would have went to other locations – in fact if even a small % of “walkable” distance shoppers come here instead of drive to fairway it may lead to less Brooklyn miles driven in the upmarket supermarket category.

    “quality meat is hard to find.” – not near here – M&S Meats 5th Ave and 2nd St = quality meats

  • designerbiker – then how do you account for the fact that as a result of Ikea, Red Hook has been destroyed and all of Western Brooklyn is in 100% gridlock???? Oh wait….

  • It’s also absurd to think that Brooklyn with a population of 2.5 million people (larger than the cities of Houston or Phoenix or San Diego) would not have some big box stores like Whole Foods, Ikea and the like.

    If you think that a place this large with this many residents is going to stay mom and pop forever is just plain delusional.

    How about trying to accept the future of the world instead of constantly looking backwards? At least Whole Foods is trying to do some innovative, important things.

    And the best part?? If you don’t like it, you DON’T need to shop there? There’s always your local fauxdega who are MORE than happy to sell you the same stuff that Whole Foods does for $1 more per item. And you can rest easy at night thinking that you’re doing your part to save the mom and pops while the rest of us can eat produce which doesn’t look like it was grown IN the Gowanus canal.

  • > Hats off to Whole foods for coming in and cleaning up…

    How clean is clean?

  • If you are going to go to a store and then get your groceries delivered, why wouldn’t you just order Fresh Direct?

  • infinitejester

    I personally don’t find M&S Meats to be so great, fsrg.

  • “It’s also absurd to think that Brooklyn with a population of 2.5 million people (larger than the cities of Houston or Phoenix or San Diego) would not have some big box stores like Whole Foods, Ikea and the like. ”

    where’s my wal-mart?

  • BoerumHill

    By Brokedeveloper on November 29, 2010 3:55 PM

    If you are going to go to a store and then get your groceries delivered, why wouldn’t you just order Fresh Direct?

    Ever shop at FD? Quite a few gaps that need to be filled in if shop there on a regular basis.

  • 11217, give it a rest. dh, the only person who mentioned big box chains, was being snarky. Must you type a thesis everytime he does that? He parties at Duane Reade for christ’s sake!

  • 350 new jobs and, unlike AY, none of my tax dollars. Thank you Whole Foods. Welcome to Brooklyn!

  • infinitejester – any particular reason or basis for that?

    “why wouldn’t you just order Fresh Direct?”

    Cause Fresh Direct generally sucks – especially for produce –

  • BoerumHill

    Can’t believe how easy it is for dh to reel ‘em in. Throws out cheap bait, and folks jump in the boat like they’re Asian carp.

  • Wow, people get so excited over the silliest things.
    Ok Whole Foods is opening in Brooklyn. And?!
    Do you people not have access to food before they open?
    It’ll be just another option in this vast borough.

  • im just not a fan of whole foods smarmy attitude. and they are mad expensive, the few of you in this thread saying it’s not are the delusional ones

    *rob*

  • I think the “excitement” Id (at least from me) is that a long/forever dormant site in a critical location (for linking neighborhoods in a pedestrian friendly manner) is finally being developed. The “bonus” of another food option is….just that.

  • It’s obsurd that Brooklyn, the 4th largest city in America will be in line to have only ONE Whole Foods, Ikea, Apple Store, etc. The city of Atlanta has 519,000 people (not the suburbs), alone has 4 Whole Foods!

    I really don’t understand what I’m missing as far as Brooklyn’s (lack of) desireability to national retailers. Huge population, large disposable incomes in the Downtown Brooklyn / Brownstone Brooklyn cooridor and, if these retailers check the zip codes of their customers, they will find a sizable percentage of their Manhattan customers actually live in Brooklyn.

  • Regarding the preferred parking and recharding stations for hybrid / electric cars and bike parking-

    I am guessing that this store is going to attempt to achieve a LEED rating. If so, this is an easy way to earn 3 points by doing almost nothing. The description in the press release is almost verbatim out of the LEED handbook. These are three of the “freebies” that almost every LEED project goes for because, as evidenced by the press release, companies can tout their elevated LEED rating with very little investment.

  • Also… “Do you people not have access to food before they open?”

    My answer would generally be NO. As I mentioned above, most supermarkets are shitty in this fine town. Two exceptions that I can afford are Steve’s C-Town and Fairway. (I think the Key Foods on 5th is pretty decent too, but I’ve never really shopped there — it’s not even close to where I live.)

    In my *actual* neighborhood…. well, the food choices are HORRIBLE. The stores are dirty. The produce is OK at best. And the meat and poultry is scary. This seems to be the NORM in this town. Actually, the new bodega a block from my apartment has better food quality than the Met Foods on the next block… and similar prices. Fucking ridiculous and fucking sad.

  • Fresh Direct was a god-send this Thanksgiving.

    Anyhoo, despite my snarking, I am happy to see something coming to that spot.

    I won’t be shopping there myself, but recently I have come to the conclusion that other people exist, and their desires might differ from my own.

    Who knew?

  • infinitejester

    Yeah, fsrg, their stock and selection is IMHO terrible. They never have what I’m looking for, basic things too.

    The prepared foods section they have is eh too – Lassen and Hennigs, a caterer/quick hit place, has a better selection.

  • FtGreeneCorey:

    You are exactly right and as you can probably tell recently the retailers were late to the Brooklyn game, but they are on board bigtime now (Shake Shack, Barney’s Co-op, Filene’s, Whole Foods, Trader Joes, etc etc etc).

    Brooklyn used to be a place where people lived yet did a large portion of their shopping in Manhattan. As more and more affluent people have settled into Brooklyn, the retailers are finally starting to catch on that they like to shop closer to home and now the barrage of stores are following. I expect that in the next couple years, we are going to hear about TONS more national retailers coming to Brooklyn. Hopefully some of these mom and pops which make Brooklyn special will start to realize that they need to try to do some things to compete, because guess what…I work until 6 or 7 and if you close at 7, you aren’t getting my business. Not because I don’t want to shop there, but because these store owners seem to be totally ignorant about the people who buy their products (shoppers who sometimes work late and still would like to eat something at 8 or 9pm for example).

  • FtGreeneCorey – “I really don’t understand what I’m missing as far as Brooklyn’s (lack of) desirability to national retailers.”

    Few factors – 1. difficult to get a retail space that matches the business model of many national chains – Atlanta is hardly an urban city (even in the city) they can build a location to match the model easily – once they have to adjust the model (i.e. significantly less parking, 2 story locations, etc) national chains get nervous (especially at the price of construction/rent)
    2. Very expensive rent/Real estate and operating costs
    3. Available employees for retail are very unskilled (i.e. lack of educated middle class part time work force)

  • infinitejester

    DitmasSnark,

    No, you were right, the world was just created 5 minutes ago and an all-powerful God gave you memories of it being otherwise to fool you. There’s no proof against this proposition.

  • > Brooklyn’s (lack of) desireability to national retailers.

    Answering in the form of a question, what are “Large and Affordable Space Retail Spaces”?

  • infinitejester – Ill give you the prepared foods are a bit weak but I have never found the selection of meats to be that bad – sure less than a whole foods or a fairway, but I never have a problem in finding excellent quality cuts of meat at M&S – plus amazing Mozzarella

  • 11217 dont be so negative, the local shops mostly open by 12 noon, just go before work.

  • “11217 dont be so negative, the local shops mostly open by 12 noon, just go before work.”

    :)

  • FSRQ,

    I don’t disagree with your points in the least. I guess what I ended up asking was why Brooklyn is less desireable to national retailers than Atlanta…but what I MEANT to ask was why Brooklyn is less attractive to national retailer that Manhattan given the fact that (i) many Manhattan customers live in Brooklyn (Heelllloooo Apple?!?), (ii) Manhattan has all of the same logistical challenges as Brooklyn (lack of large and affordable retails spaces) and (iii) Manhattan (obviously) is even MORE expensive than Brooklyn.

    That being said, 11217, FSRQ and DitmasShark, all of your points are well taken.

  • What I would love is if Whole Food could put the pressure on to bring back my beloved B71 bus, which would stop right at the store in the Crown Heights to Van Brunt direction. I can dream…

  • Like it or not , it is great for the area. The folks who live on 4th must be kinda happy. But don’t count your organic eggs before there greenhouse hatched. :-)

  • “Fresh Direct is crap.”

    such a Frownstoner.

  • I live on smith street and I am VERY happy about whole food coming.
    There is nothing like it in the neighborhood (Coboca).
    It is the main reason why I miss East Village (and gained 10 pounds).
    Trader’s Joe is cheap, but everything looks good, nothing tastes good; Let’s not talk about MET, the most depressing place ever (not cheap, the produce are not fresh); and if you think that whole food is expensive, go take a look at Union Market; there are a few organic stores, not much choice for prepared food, and well don’t try to ask the owner of the one at union and court any advice.
    Of course you can buy one thing in each little store … but no place has amazing prepared food to go.

    As soon as whole food opens, I will jump on the bike to have a fantastic light and healthy lunch, and get some amazing groceries home without paying the subway fare.
    I am *HAPPY*

  • it’s not great for the area cause plenty of people in the area can’t afford to buy food that is ridiculously expensive.

  • “it’s not great for the area cause plenty of people in the area can’t afford to buy food that is ridiculously expensive.”

    Uhhh….so those people won’t shop there.

  • Some of them might get jobs there, even if they don’t shop there themselves.

  • “it’s not great for the area cause plenty of people in the area can’t afford to buy food that is ridiculously expensive.”

    this is brooklyn, where only the extremely rich, extremely poor and tourists get anything.

  • They got rid of the Union Street B71? That’s horrible.

  • East New York

    Whole Foods is just pretentious enough to be an ideal retail experience for a major segments of this neighborhood.

  • I agree with FtGreeneCorey, Fulton Mall would be an excellent location. I will stick with driving to Fairway only. Besides, I haven’t heard about the owners of Fairway contributing to conservative republicans and the owner of Whole Foods has!

  • In place of the B71 there is some kind of private van service which no one uses because it does not run on a schedule! I personally have not seen one of these vans so they may be mythical.

  • Was kind of hoping they’d tear down that fugly pseudo-landmark on the corner. But I guess it’s *old* and therefore part of our *architectural heritage*.

  • A few thoughts..

    1: Projection opening isn’t for 2 years.

    2: This whole thing stinks of “HEY DONT FORGET ABOUT US DURING THIS HUGE HOLIDAY SEASON!! SUPPORT OUR MANHATTAN STORES SO WE CAN OPEN UP FOR YOU IN TWO YEARS!!!” aka perfect timing for a marketing blitz.

    3: Their delivery vans are run by biodiesel. Not sure if that’s a good thing or not, to be honest. But yes, the trucks that bring all the product from all over the world absolutely negate anything green about their hybrid parking. But hey, some un-educated, un-passionate, un-derpaid kid will be growing stuff on the roof, hopefully with all the “conventional” compost they collect.

    4: I happen to work in a mom & pop store in 11217 (different ‘hood) that sells organic produce (lots of local, but hey, ppl like their bananas and citrus), and locally sourced in-house butchered meat. Not saying it’s a supermarket that’s affordable to the average person, but for those who value those such things, it exists. And we’re open til 9 every night. You can privately email me if you want to know where, since I’m not going to advertise.

  • fuplease – i kinda agree with you, but the building on the corner *actually* has historical significance (unlike most buildings that are landmarked)

    http://www.nyc.gov/html/lpc/downloads/pdf/press/06_27_06.1.pdf

    It’s actually kinda nifty.

  • BoerumHill

    Awesome find, tybur6!

  • Whatever, I’m so happy Whole Foods is coming to bk. More places to find fresh, good quality food. jobs. a nice site designed to bring in the community vs. the empty (formerly toxic) site it is today… all good news. Welcome Whole Foods, and I can’t wait to shop there all the time.

  • “Those organic fruits and veggies that have to be shipped all the way from California.”

    It’s imperfect to be sure, Ishtar. But more than fuel consumption I worry most about the hormone disruptors in pesticides.

  • You people who comment on Brownstoner are freakin CRAZY … Do you hear me? CRAZY!

    THERE IS NOTHING NEGATIVE ABOUT THIS ANNOUNCEMENT. IT IS ALL GOOD.

    This is positive for our area, good for jobs, will help speed up the future prospects for robust, healthy development along 4th Avenue, will help revive the area around Gowanus Canal and will be even more fun to shop at than Fairway Red Hook.

    WELCOME WHOLE FOODS, WELCOME. I COMMEND YOU, AND WILL CERTAINLY SHOP FREQUENTLY AT YOUR GREAT STORE!

    And to all those of you who posted negative comments, SHAME ON YOU! Would you rather keep an empty, dirty, toxic lot of nothingness there at 3rd & 3rd?