roxe-plaza-041410.jpgWith a final City Council vote scheduled for today, Council Member Steve Levin and developer Isack Rosenberg reached a last-minute agreement yesterday over the composition of the proposed 774-unit development at Kent and Division Avenues on the Williamsburg waterfront. Their high-profile dispute had centered on the percentage of affordable units and the number of larger, family-sized apartments. With Levin poised to sink the project at the Council level, reports The Brooklyn Paper, Rosenberg caved yesterday, agreeing to up the affordable component to 30 percent and, in a nod to the large Hasidic families in the neighborhood, to make 60 of the affordable units three-bedrooms and 14 of them four-bedrooms. The agreement didn’t stop about 150 people from demonstrating outside Rosenberg’s home last night after fliers had been distributed warning of “money-hungry developers are bringing in the heart of Williamsburg 800 apartments for yuppies/artists.”
Levin and Developer Ink Deal [Brooklyn Paper]
No Deal on Rose Plaza Yet [Gotham Gazette]
Levin Sticks It To Rose Plaza Again [Brownstoner]
Satmar Feud Sinking Rose Plaza? [Brownstoner] GMAP
City Planning Commission Greenlights Rose Plaza [Brownstoner]
Big in the Burg: Rose Plaza on the River [Brownstoner]


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  1. For the Hasidic community, this is the heart of Williamsburg.

    And in that community, “artist” is often a pejorative term (do some searches here and on Curbed back when the Gretsch building was being converted).

  2. ditto–I was about to say the same thing. Hilarious, if sad, that these two terms are conflated in any way. When I was in high school (early 80’s) the first wave of yuppie-dom was well under way and being an artist, or anything else that didn’t feed into corporate culture, would have been the most prized thing one could aspire to. How did this conflation happen?

  3. “money-hungry developers are bringing in the heart of Williamsburg 800 apartments for yuppies/artists”

    Uhh what? This is on Kent and DIVISION Aves. Heart of Williamsburg? This development is closer to Clinton Hill than it is to what many would consider the “heart of williamsburg”

  4. “money-hungry developers are bringing in the heart of Williamsburg 800 apartments for yuppies/artists”

    Imagine the horror of “artists” being percieved by the residents as no different in worth from “yuppies”. Separated by a mere forward-slash.