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  1. Sometimes a blazingly brilliant business concept, like a blockbuster movie scenario, can be summed up in two simple words. “Cupcake Truck” may be both. (Can’t you just picture Amanda Seyfried as an adorable jilted baker who goes freelance in a romcom called “Cupcake Truck”?)

  2. HA! that cupcake stop truck is right outside my office building in soho EVERY friday all day. it’s shocking how much business they do! but soho is mega mega mega touristy so i guess that’s expected.

    *rob*