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Premium Goods, the sneaker shop on 5th Avenue between 4th and 5th streets, is expanding into the recently vacated storefront next door. The new shop is going to carry women’s sneakers and it’s supposed to be in business within a couple of weeks. The store is replacing a beauty-supply boutique. GMAP


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  1. it’s funny that 2 young black men are a “front” for something that you guys don’t seem to get or understand. why is FRONT the first thing that comes to mind.
    maybe they sell online?
    maybe they’re trust fund kids who wanna sell kicks because it inspires young kids in the park slope area?
    is it fair to assume that you guys stand in there shop all day counting their customer purchases? or are you assuming that “NO ONE” shops there because when you happen to walk by the space is empty?
    maybe you’re not into the sneaker culture to fully understand what it is they are doing?
    or maybe the rent is cheap?
    or you’re some jerk making stereotypical references about 2 black men playing video games in a store that they own?
    is it fair to say the same for the pussy cat boutique? they never have people in their store… matter of fact you can’t even see in the store! but the minimal designed, clean, manhattan styled shop is the front? really?

    if you took the time to get to know them you would know that 1 of the owners was a pre-med student in undergrad and went on to grad school at columbia university. YES he graduated from both… ask for his degrees they’re in the back of the shop. the 2nd guy is finishing up undergrad and was successful in real estate sales.
    i guess it’s better to accuse them of being a “front” when most likely they are more accomplished than most of you commenters.
    duh!

  2. It could very well be a front for something indeed. There is a lot of activity in the backyard’s basement… from a couple gardens away, you can see people going in and out the basement of the building through the garden entrance sometimes at night. Always wondered what the hell they’re doing going in and out at night.

  3. This place has to be a front for something. I’ve never seen anybody shopping there, except a year ago when there was a big limited edition Spike Lee sneaker release when they had a line around the corner. Otherwise, most days it’s just a couple guys playing video games on the big flatscreen on the wall. What is it a front for though? And why do they need more space to front it?