Making Green by Building Green

Charles Lockwood, who made his name writing about brownstones, tackles a larger topic this month in the Harvard Business Review, green architecture:

Just five or six years ago, the term green building evoked visions of tie-dyed, granola-munching denizens walking around barefoot on straw mats as wind chimes tinkled near open windows. Today, the term suggests lower overhead costs, greater employee productivity, less absenteeism, and stronger employee attraction and retention. Companies as diverse as Bank of America, Genzyme, IBM, and Toyota are constructing or have already moved into green buildings. Green is not simply getting more respect; it is rapidly becoming a necessity as corporations—as well as home builders, retailers, health care institutions, governments, and others—push green buildings fully into the mainstream over the next five to ten years.

Fascinating.
Building The Green Way [Harvard Business Review]
HBR on Building the Green Way [Treehugger]