Closing Bell: Converse Building Out a Burg Studio
American Songwriter has an update on a music studio that the sneaker company Converse is in the process of constructing at 130 Hope Street in Williamsburg. (The Times covered it back in October.) According to the story, the 5,000-square-foot space will have “two isolation rooms, a control room (which will house an API 1608 console…
American Songwriter has an update on a music studio that the sneaker company Converse is in the process of constructing at 130 Hope Street in Williamsburg. (The Times covered it back in October.) According to the story, the 5,000-square-foot space will have “two isolation rooms, a control room (which will house an API 1608 console with a 16 channel expander for 32 total channels), a lounge area, office space, and a rehearsal space for bands.” The studio time will be free for musicians who approved via an application process on Converse’s site. As The Times noted: “[Geoff Cottrill, the company’s chief marketing officer] said the company wants to ‘give back’ to its loyal customers, but of course the enterprise is not purely altruistic. The idea is that helping new bands will build good will for the brand (and generate future sales) and also give Converse an advantage over all the other companies out there competing for young eyeballs.”
Converse Rubber Tracks: A Studio Grows In Brooklyn [American Songwriter] GMAP
Rendering via American Songwriter.
heather that’s funny! it’s is very interesting marketing.
If I had seen this article in 1999 written as a parody of the future, I might have laughed politely, but I wouldn’t have actually believed it would ever come to pass.
the rehearsal space is great as that is getting harder and harder to find i am told