We know how much time we spend reading blogs at work–and we’d probably spend even more if our firewall didn’t block half of them. According to a recent study by Ad Age, we aren’t alone:

About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — blog readers essentially take a daily 40-minute blog break.

How much time do you spend reading blogs every day?
What Blogs Cost American Business [Ad Age]


What's Your Take? Leave a Comment

  1. I have a hurry up & wait type of job. I log plenty of internet time, while holding on the phone, or during conference calls that really have nothing to do with me. Most of my internet time is spent shopping.

  2. I sort of agree with Suzy. Workers find ways to fill idle time. But while some workers are never in a position to lose productivity this way (assembly line workers, construction workers for example) those of us who can, probably could find productive activities even when otherwise idle, and certainly there are those whose web browsing and blog reading interfere with real work.

    Of course, if you’re the boss, well, you define what is productivity. 😉

  3. Haha! It’s true…Brownstoner, I was shocked to read you hold down a regular job on top of running this site…The site alone is so well done I would assume it takes your full-time attention. How do you do it? Are you on a day-long blog break?