argyle-04-2008.JPG
The Argyle condo is shaping up to be a sales success story. Sixty percent of units in the under-construction building on 4th Avenue and 7th Street are in contract, according to Dan August Cordeiro, a senior managing director with Corcoran Sunshine, which is marketing the condo. Sales for the building began in October, and the sales office is located an avenue and a few blocks away from the development, on 5th Avenue in Park Slope proper. Cordeiro says having the off-site sales office has been helpful, and that the prices on units have been raised three times. He thinks the main selling points are the “quite lovely” floor plans and “spot-on” pricing. Prices are now averaging around $700 to $750 a square foot, which “is still a relatively good value” for the area, according to Cordeiro. “Most of the buyers are from Park Slope,” he says. “People who really get the Slope understand that 4th Avenue is now part of the neighborhood.” Although the building is very much still under construction, it’s scheduled to be ready for move-ins by the end of this year.
The Argyle [Official Site]
The Argyle Follows 4th Avenue Pricing Pattern [Brownstoner]
The Argyle: Using 5th Avenue to Sell 4th [Brownstoner] GMAP


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  1. Pre-sale is a bit of gamble. Most of the time, the price of a condo goes up by the time it is move-in ready. The attraction to pre-sale is that you get a chance to have a new place, lower price, choose the floor plan, and if you are willing pay for customization (better appliances, different finishes for the floors, counter tops, cabinetry, paint, etc.

    What is left of Novo is a bit cheaper. But I don’t personally like the floorplans or the building. Different strokes for different folks.

    I saw the Argyle floor plan. It does include new trees on their side of 7th street. None on 4th Ave. Their 4th Ave side is garage entrance/exit. The main entrance is 7th street side.

    Yes I agree with the 4th Ave rendering. this is why you always ask A LOT of questions when buying pre-built units. AFAIK, the rendering is what they THINK 4th Ave will look like in the future. Meh!

    Even then Argyle I think looks good. The kitchen in the sales office is nice.

  2. How does anyone know if this is better than the Novo if it HASN’T BEEN BUILT YET? I’m surprised so many of these are selling in pre-sales. Am I missing something here? Are the prices significantly lower than the other projects on 4th Ave?

  3. We used to live a couple doors down from the Argyle (moved out of Brooklyn because we couldn’t afford to buy anything–go ahead, flame away). The Argyle renderings always cracked me up because they look NOTHING like 4th ave/7th st. Also, Rivas is gone?

  4. I live a few doors down from the Argyle on 4th Avenue.

    First, there’s only one tree on our block and none on the median, so the rendering is wishful thinking. I hope they have plans for trees. It’s the least they can do for stealing all of my afternoon sunlight!

    Second, Riva’s, the dumpy little bodega on the corner of 4th and 7th is gone, and the new owners are currently gutting the place. In the Argyle sketch, it looks like a fancy grocery store with an awning. We’ll see.

    Third, the Argyle is going up so quickly! These guys are working almost around the clock. I saw someone hammering last night in the dark at 8:30PM. And I’ve heard them working as early as 4AM!

  5. I live a few doors down from the Argyle on 4th Avenue.

    First, there’s only one tree on our block and none on the median, so the rendering is wishful thinking. I hope they have plans for trees. It’s the least they can do for stealing all of my afternoon sunlight!

    Second, Riva’s, the dumpy little bodega on the corner of 4th and 7th is gone, and the new owners are currently gutting the place. In the Argyle sketch, it looks like a fancy grocery store with an awning. We’ll see.

    Third, the Argyle is going up so quickly! These guys are working almost around the clock. I saw someone hammering last night in the dark at 8:30PM. And I’ve heard them working as early as 4AM!

  6. I live a few doors down from the Argyle on 4th Avenue.

    First, there’s only one tree on our block and none on the median, so the rendering is wishful thinking. I hope they have plans for trees. It’s the least they can do for stealing all of my afternoon sunlight!

    Second, Riva’s, the dumpy little bodega on the corner of 4th and 7th is gone, and the new owners are currently gutting the place. In the Argyle sketch, it looks like a fancy grocery store with an awning. We’ll see.

    Third, the Argyle is going up so quickly! These guys are working almost around the clock. I saw someone hammering last night in the dark at 8:30PM. And I’ve heard them working as early as 4AM!

  7. I live a few doors down from the Argyle on 4th Avenue.

    First, there’s only one tree on our block and none on the median, so the rendering is wishful thinking. I hope they have plans for trees. It’s the least they can do for stealing all of my afternoon sunlight!

    Second, Riva’s, the dumpy little bodega on the corner of 4th and 7th is gone, and the new owners are currently gutting the place. In the Argyle sketch, it looks like a fancy grocery store with an awning. We’ll see.

    Third, the Argyle is going up so quickly! These guys are working almost around the clock. I saw someone hammering last night in the dark at 8:30PM. And I’ve heard them working as early as 4AM!

  8. I live a few doors down from the Argyle on 4th Avenue.

    First, there’s only one tree on our block and none on the median, so the rendering is wishful thinking. I hope they have plans for trees. It’s the least they can do for stealing all of my afternoon sunlight!

    Second, Riva’s, the dumpy little bodega on the corner of 4th and 7th is gone, and the new owners are currently gutting the place. In the Argyle sketch, it looks like a fancy grocery store with an awning. We’ll see.

    Third, the Argyle is going up so quickly! These guys are working almost around the clock. I saw someone hammering last night in the dark at 8:30PM. And I’ve heard them working as early as 4AM!

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