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Fresh is the adjective of choice at this building, on 639 Fourth Avenue at 18th Street. The adverbs that go with it, per their marketing campaign: architecturally, invitingly, entertainingly and luxuriantly. What’s freshest about it, though, is that the condo building is offering rentals. The property is handled by The Developers Group, and their Web site shows 28 units for rent: one-, two- and three-bedrooms between $2,300 and $3,725. Perhaps a hefty sum for this location. Potentially swaying factors include doorman, valet parking, “floor to ceiling aluminum framed windows almost everywhere, Blizzard Caesar stone Quartz countertops, wide plank white oak flooring, and solid core interior doors.” Anybody looked here and care to report? GMAP


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  1. 11217:

    Read my post again, I didn’t say only people on wall street can afford the building.

    Ask your friend about marketing. Market studies have two steps: identifying your market in terms of who can afford the product or service you want to provide and then of those people segment them based on the probability the product or service will appeal to them. It’s not just a question of “can people afford it?”. It’s also a question of “what other choices do those people have?”

    Why do people move to Park Slope? The architecture. The culture. The park. Commuting distance. I just don’t think this building competes very well to many other rental properties in the neighborhood, especially at that price.

    Population growth and/or superior product offering is what drives residential real estate. That means when a developer builds residential product, he thinks people will either “trade up” to his product or it will cater to new people who move to the area but don’t have a home.

    I don’t think the population of Park Slope is going to increase much in the near term – so from where will the customers of this building owner come? My anecdotal evidence comes from my circle of friends in the neighborhood. No one I know would pay more per month to live over there, even to have a doorman and an elevator. I just don’t buy it.

    We’ll see who is right soon enough though.