Buying Title Insurance Direct?

In the Your Money column by Ron Lieber in the New York Times on Oct 8, he writes:

“The title insurance companies are well aware that most people do not shop around for title insurance, even though it’s possible to do so — say through a Web site like entitledirect.com.”

Has anyone reading this forum used this company?

Here’s their link

http://www.entitledirect.com/