Rebranding Campaign for Landlords
Hey there. In a recent post, someone said “…people wonder why “landlord” has been a dirty word since the Dark Ages.” It’s occurred to me that landlords need a rebranding campaign. Gone are the days of the oppressive, cruel landowner lording over the serfs and attempting to clear their rent-stabilized feifdom. We need to do…
Hey there.
In a recent post, someone said “…people wonder why “landlord” has been a dirty word since the Dark Ages.”
It’s occurred to me that landlords need a rebranding campaign.
Gone are the days of the oppressive, cruel landowner lording over the serfs and attempting to clear their rent-stabilized feifdom.
We need to do a bit of rebranding for us landlords.
I’m proposing we rebrand the role of “landlord” – perhaps “R.P.R.P: – rental property relations professional” or in a nod to the wal-mart style job title, “domicle letting team member”.
What are your suggestions to bring the image of the landlord out of the dark ages?
“Rebranding”??? Are you in advertising? Who cares? Be a great landlord and don’t worry about what you are called. My tenants all call me landlord and I am proud of this. They have a great place to live and they get a great value for their money, from the tenants in my $1,000 apartments to the tenants in my $3,000 apartments. Are you making an issue where there isn’t any?
This is to the original poster’s question – why does that matter? What are you trying to do? You don’t like the image of the landlord, master of the land, riding high on his horse, boots, velvet jacket and riding crop in hand, while the the filthy serf tenants, grovel in the dirt, hopeing against hope for merciful treatment. How about the word “owner”? Time to go back to work in the real world. Bye.
“re-branding” is pretentious and annoying.
Lord of the Land or Landlord for short is a fine term. No need to sugar coat it for extra sensitive tenants who hate you for having a little more than them.
OP here.
Wow this is turning into a feel-good fest of self affirmation for landlords. Pretty amazing how one post gets so many responses off-subject.
Nobody has acknowledged my original post: the term “landlord” does carry quite a negative connotation. what are other terms we can use?
the only alternate title I’ve heard (and like) is “landchick”. this only works for women though – and “landdude” doesn’t have the same ring to it.
9:39, because you are making money off them. If you have a perfect apartment, charge for it, so you don’t feel slighted. I’ve been a landchick for many years now, but I remember what it was like to rent, from both slumlords and great landlords. I try to be like the wonderful ones, of course. I still get creeped out when I hear one of my tenants refer to me as their “landlord”. I like to call them “neighbors” instead of tenants. I don’t go for this whole class thing. And BTW, England certainly has class issues! Anyhoo, as a homeowner, I give the best quality and get top market rate for it. I usually become friends with my tenants/neighbors.
I wish things were more like London here in NYC. Why should apartments have to be semi-renovated when tenants move out because they’re so inconsiderate that they need to make large holes everywhere, ruin beautiful wood floors by letting sinks overflow, glue cork board and posters all over walls, paint never before painted exposed brick they were expressly told not to paint, etc, etc, etc.
When you rent SOMEBODY ELSES APARTMENT you should take BETTER CARE OF IT that if it were your own.
The real question should be, why are tenants such selfish slobs?
Guy in Queens…me feel yu pan de wan deh..:bigup: 🙂
our LL must be twins..lol
I agree–as with any business relationship, mutual respect and professionalism go a long way. Just because someone has an apartment or two to rent out doesn’t mean they are scum. Most of us NEED to live in apartments at various times in our lives.
By the way, we lived in England as tenants for a number of years, and the law there is always skewed in favor of the landlord. There is no such thing as fair wear and tear, for example, and you are charged for abslutely every nick and ding you leave in the apartment. Most people fully expect the landlord to keep their entire TWO MONTH security deposit at the end of the rental in order to have the apartment cleaned and repainted. Things aren’t so bad in New York.