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Brooklyn’s first completed Passive House, 174 Grand in Williamsburg, now has a very pink door and a pop-up retailer in its ground-floor retail space. Its been filled, at least for now, by lulaland, a home decor and clothing store. No word on how long the shop will be there, or if the commercial space will host a number of pop-ups. GMAP


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  1. GGrippo art+design is the resident gallery, we also host pop-ups and events, mostly from Latin American artists.
    Grand opening and vernissage on May 5th.
    Come get a glimpse of the space!

    And we will NOT open the door in summer while ACing, promise.

  2. pretty sure the owners of this bldg who spent oodles of money to have this property be as “green” as possible would be pretty pissed if their retail tenant did something like that. haha.