Intermix, Now Owned by Gap, to Open in Brooklyn


Intermix, which the Gap acquired Monday, plans to open a store somewhere in Brooklyn this year, according to Women’s Wear Daily. The contemporary and designer women’s clothing boutique started on lower 5th Avenue in the Flatiron district and now has 30 locations in the U.S. and Canada. Prices run about $200 to $700 for labels such as Chloe, Theory and Stella McCartney. In April, Racked reported a rumor the chain was eyeing locations in Downtown Brooklyn. Despite growing income in some parts of the borough, few such stores exist here. Barneys Co-op on Atlantic Avenue and Bird carry merchandise with similar prices but a different mix of designers.
Gap Inc. Acquires Intermix for $130M [WWD]
Intermix’s Bowery Store Will Be Followed by One in Brooklyn [Racked]
Photo of an Intermix store window by Typotheque

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