Arena Branding Comes to Clinton Hill/Bed-Stuy Border

Back in mid-2007, a bagel place on 5th Avenue near the corner of Bergen in Park Slope scrapped the name it was originally going to use, “Arena Bagels,” and went with “A.R.E.A. Bagels” instead. At the time, groundbreaking on the arena was still nearly three years away, and some people in the neighborhood let it be known that they didn’t welcome a business that appeared to take a pro-Atlantic Yards stance. Now, though, another business is taking a page from the same playbook: A restaurant/bar opening on Classon between Fulton and Lefferts has been named My Arena Lounge. Unlike A.R.E.A. Bagels, though, My Arena Lounge is nearly a mile away from the under-construction Barclays Center. Still, we get the feeling this isn’t the last time we’re going to see a far-flung business trying to cash in on the Nets’ impending arrival in Brooklyn.
My Arena Lounge [Official Site] GMAP